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Full Opinion
Opinion
After the jury found for defendants in this products liability case, the trial court granted plaintiffâs motion for judgment notwithstanding the verdict. (Code Civ. Proc., § 629.) Defendants appeal, claiming that substantial evidence supports the juryâs verdict.
We discuss below each theory of liability: plaintiffâs first cause of action for misrepresentation, their second cause of action for breach of express and implied warranties, and their third cause of action for strict liability in tort based on the defective design of defendantsâ product. We have concluded that plaintiffs are entitled to recover as a matter of law under each theory and, therefore, we affirm the trial courtâs order of judgment notwithstanding the verdict.
1. The facts.
Defendants
The Gizmo is a simple device consisting of two metal pegs, two cordsâone elastic, one cottonâand a regulation golf ball. After the pegs are driven into the ground approximately 25 inches apart, the elastic cord is looped over them. The cotton cord, measuring 21 feet in length, ties to the middle of the elastic cord. The ball is attached to the end of
The user stands by the ball in order to hit his practice shots. The instructions state that when hit correctly, the ball will fly out and spring back near the point of impact; if the ball returns to the left, it indicates a right-handerâs âsliceâ; a shot returning to the right indicates a righthanderâs âhook.â If the ball is âtopped,â it does not return and must be retrieved by the player. The label on the shipping carton and the cover of the instruction booklet urge players to âdrive the ball with full powerâ and further state: âCompletely Safe Ball Will Not Hit Player.â
On July 14, 1967, Fred Hauter was seriously injured while using defendantsâ product. Thereafter, plaintiffs filed the instant suit on his behalf, claiming false representation, breach of express and implied warranties and strict liability in tort.
Fred Hauter testified at trial that prior to his injury, he had practiced golf 10 to 20 times at driving ranges and had played several rounds of golf. His father instructed him in the correct use of the Gizmo. Fred had read the printed instructions that accompany the product and had used the Gizmo about a dozen .times. Before the accident, Fred set up the Gizmo in his front yard according to the printed instructions. The area was free of objects that might have caused the ball to ricochet, and no other persons Were nearby. Fred then took his normal swing with a seven-iron. The last thing he remembers was extreme pain and dizziness. After a period of unconsciousness, he staggered into the house and told his mother that he had been hit on the head by the ball. He suffered brain damage and, in one doctorâs opinion, is currently an epileptic.
George Peters, a safety engineer and an expert on the analysis and reconstruction of accidents, testified for plaintiffs. In Petersâ opinion, Fred Hauter had hit underneath the ball and had caught the cord with his golf club, thus drawing the cord upwards and toward him on his follow-through. The ball looped over the club producing a âboloâ effect and struck Fred on the left temple. Peters, an expert on the cause of accidents, concluded that the Gizmo is a âmajor hazard.â
Ray Catan, a professional golfer, also testified for plaintiffs. He added that even if the club had hit the lower part of the ball, the same result probably would have occurred. He personally tested the Gizmo, intentionally hitting low shots, and found that his club became entangled
Defendants did not dispute plaintiffsâ version of the accident. The manufacturer merely stated that he bought the rights to manufacture and distribute the Gizmo from a former professional golfer in 1962 and that the product had been on the market since that time.
Following a unanimous jury verdict for defendants on each cause of action, the trial judge granted plaintiffsâ motion for judgment notwithstanding the verdict and plaintiffsâ alternative motion for a new trial.
2. A judgment notwithstanding the verdict is proper only when no substantial evidence and no reasonable inference therefrom support the juryâs verdict.
The trial judgeâs power to grant a judgment notwithstanding the verdict is identical to his power to grant a directed verdict. (Jones v. Evans (1970) 4 Cal.App.3d 115, 122 [84 Cal.Rptr. 6]; Gordon v. Strawther Enterprises, Inc. (1969) 273 Cal.App.2d 504, 515 [78 Cal.Rptr. 417, 39 A.L.R.3d 809]; 4 Witkin, Cal. Procedure (2d ed. 1971) § 374, p. 3168.) The , trial judge cannot weigh the evidence (Quintal v. Laurel Grove Hospital (1964) 62 Cal.2d 154, 159 [41 Cal.Rptr. 577, 397 P.2d 161]), or judge the credibility of witnesses. (Knight v. Contracting Engineers Co. (1961) 194 Cal.App.2d 435, 442 [15 Cal.Rptr. 194].) If the evidence is conflicting or if several reasonable inferences may be drawn,the motion for judgment notwithstanding the verdict should be denied. (McCown v. Spencer (1970) 8 Cal.App.3d 216, 226 [87 Cal.Rptr. 213]; Hozz v. Felder (1959) 167 Cal.App.2d 197, 200 [334 P.2d 159].) âA motion for judgment notwithstanding the verdict of a jury may properly be granted only if it appears from the evidence, viewed in the light most favorable to the party securing the verdict, that there is no substantial evidence to support the verdict. If there is any substantial evidence, or reasonable inferences to be drawn therefrom, in support of the verdict, the motion should be denied.â (Brandenburg v. Pac. Gas & Elec. Co. (1946) 28 Cal.2d 282, 284 [169 P.2d 909].)
3. As a matter of law, plaintiffs should recover on their cause of action for false representation.
Plaintiffsâ claim of false representation relies on common law tort principles reflected in section 402B of the Restatement Second of Torts.
If defendantsâ assertion of safety is merely a statement of opinionâ mere âpuffingââthey cannot be held liable for its falsity. (Cf. Willson v. Municipal Bond Co. (1936) 7 Cal.2d 144, 150 [59 P.2d 974]; Pacesetter Homes, Inc. v. Brodkin (1970) 5 Cal.App.3d 206, 211-212 [85 Cal.Rptr. 39].)
These decisions evidence the trend toward narrowing the scope of âpuffingâ and expanding the liability that flows from broad statements of manufacturers as to the quality of their products.
Moreover, the materiality of defendantsâ representation can hardly be questioned; anyone learning to play golf naturally searches for a product that enables him to learn safely. Fred Haulerâs testimony that he was impressed with the safety of the item demonstrates the importance of defendantsâ statement. That Fredâs injury occurred while he used the Gizmo as instructed proves the inaccuracy of the assertion on the carton.
Defendants, however, maintain that plaintiffsâ reliance upon the assurance of safety is not justifiable. (See Rest. 2d Torts, § 402B, com. j.) Alluding to the danger inherent to the sport, defendants argue that the Gizmo is a âcompletely safeâ training device only when the ball is hit squarely. Defendants repeatedly state that an improperly hit golf shot exposes the player, as well as others nearby, to a serious risk of harm; they point to testimony recounting how an experienced player once hit a shot so poorly that the ball flew between his legs. As a result, contend defendants, plaintiffs cannot reasonably expect the Gizmo to be âcompletely safeâ under all circumstances, particularly those in which the player hits beneath the ball.
Defendantsâ argument does not withstand analysis. Fred Hauter was not âplaying golf.â He was home on his front lawn learning to play the game with the aid of defendantsâ supposedly danger-free training device. By practicing in an open, isolated area apart from other golfers and free of objects off which a poorly hit shot could ricochet, Fred Hauter eliminated most of the dangers present during a normal round of play. Moreover, even though certain dangers are inherent in playing golf, the risk that the golferâs own ball will wrap itself around his club and strike the golfer on the follow-through is not among those dangers. Fred Hauterâs injury stemmed from a risk inherent in defendantsâ product, not a risk inherent in the game of golf.
Although defendants claim they did not intend their statement to cover situations such as the one at bar, subjective intent is irrelevant. The question is not what a seller intended, but what the consumer reasonably believed. The rule âis one of strict liability for physical harm to the consumer, resulting from a misrepresentation of the character or quality of the chattel sold, even though the misrepresentation is an innocent one, and not made fraudulently or negligently.â (Rest. 2d Torts, § 402B, com. a.)
We conclude that Fred Hauter reasonably believed he could use the Gizmo with safety and agree with the trial court that plaintiffs established all the elements of a cause of action for misrepresentation.
4. Defendants breached their express warranty that the Golfing Gizmo ball was âcompletely safeâ and would ânot hit player,â as well as their implied warranty of merchantability.
As an alternative cause of action, plaintiffs claim that defendants breached both an express warranty and an implied warranty of merchantability.
We first treat the claim for breach of express warranty, which is governed by California Commercial Code section 23 l3.
The commentators have disagreed as to the impact of this new development. (See generally, Note, âBasis of the Bargainâ&emdash;What Role Reliance? (1972) 34 U.Pitt.L.Rev. 145, 149-150.) Some have said that the basis of the bargain requirement merely shifts the burden of proving non-reliance to the seller. (See 1 Carroll, Cal. Commercial Law, supra, § 6.7, p. 210; Boyd, Representing Consumers&emdash;The Uniform Commercial Code and Beyond (1968) 9 Ariz.L.Rev. 372, 385.) Indeed, the comments to section 2313 seem to bear out this analysis; they declare that âall of the statements of the seller [become part of the basis of the bargain]
Other writers, however, find that the code eliminates the concept of reliance altogether. (See Note, supra, 34 U. Pitt. L. Rev. at p. 150; Nordstrom, Sales (1970) §§ 66-68.) Support can be found in the comments to the code for this view also; they declare that â[i]n view of the principle that the whole purpose of the law of warranty is to determine what it is that the seller has in essence agreed to sell, the policy is adopted of those cases which refuse except in unusual circumstances to recognize a material deletion of the sellerâs obligation. Thus, a contract is normally a contract for a sale of something describable and described.â (Cal. U. Com. Code, § 2313, com. 4 (italics added).) To these observers, the focus of the warranty shifts from the buyer, who formerly had to rely upon specific statements in order to recover, to the seller, who now must stand behind his words if he has failed adequately to disclaim them. â[T]he seller must show by clear affirmative proof either that the statement was retracted by him before the deal was closed or that the parties understood that the goods would not conform to the affirmation or description. Under such an interpretation, the affirmation, once made, is a part of the agreement, and lack of reliance by the buyer is not a fact which would take the affirmation out of the agreement.â (Note, supra, 34 U.Pitt.L.Rev. atp. 151.)
We are not called upon in this case to resolve the reliance issue.
The trial court also held for plaintiffs on the theory of breach of an implied warranty of merchantability.
Merchantability has several meanings (see Cal. U. Com. Code, § 2314, subd. (2)(a-f)), two of which are relevant to the instant case: the product must â[c]onform to the promises or affirmations of fact made on the container or labelâ (Cal. U. Com. Code, § 2314, subd. (2)(f)), and must
The Gizmo is designed and marketed for a particular class of golfersââduifersââwho desire to improve their technique. Such players rarely hit the ball solidly. When they do, testified the golf pro, âIt would be sort of a mistake, really.â The safety expert classed the Gizmo as a major safety hazard. Furthermore, defendants admit that when a person using the Gizmo hits beneath the ball as Fred Hauter apparently did, he stands a substantial chance of seriously injuring himself. Defense counsel stated to the jury: âIt is obvious if you miss the ball and you come along, you touch the cord, that you could possibly get [the ball] either in the head or some other part of your person, and there is no. way in the world that I am going to be able to show that couldnât happen to any of us here....â
Defendants nevertheless seek to avoid liability by limiting the scope of their warranties. They claim that the box containing the Gizmo and the instructions pertaining to its use clarified that the product was âcompletely safeâ only when its user hit the ball properly. They point to no language expressing such a limitation but instead claim that a drawing in the instructions depicting a golfer âcorrectlyâ using their product implies the limitation.
As we explained above in discussing the false representation claim, defendantsâ argument is wholly without merit. Furthermore, they fail to meet the stern requirements of California Uniform Commercial Code section 2316
Because a disclaimer or modification is inconsistent with an express warranty, words of disclaimer or modification give way to words of warranty unless some clear agreement between the parties dictates the contrary relationship. (Wilson Trading Corp. v. David Ferguson, Ltd. (1968) 23 N.Y.2d 398, 405 [297 N.Y.S.2d 108, 244 N.E.2d 685]; Berk v. Gordon Johnson Company (E.D.Mich. 1964) 232 F.Supp. 682, 688.) At the very least, section 2316 allows limitation of warranties only by means of words that clearly communicate that a particular risk falls on the buyer.
Moreover, any disclaimer or modification must be strictly construed against the seller. (Burr v. Sherwin Williams Co. (1954) 42 Cal.2d 682, 694 [268 P.2d 1041]; see also, Admiral Oasis Hotel Corp. v. Home Gas Indus., Inc. (1966) 68 IlI.App.2d 297 [216 N.E.2d 282, 286].) Although the parties are free to write their own contract (Delta Air Lines, Inc. v. Douglas Aircraft Co. (1965) 238 Cal.App.2d 95, 100 [47 Cal.Rptr.
In the instant case, defendants do not point to any language or conduct on their part negating their warranties. They refer only to a drawing on the box and to the notion that golf is a dangerous game; based on that meagre foundation, they attempt to limit their explicit promise of safety. Such a showing does not pass muster under the code, which requires clear language from anyone seeking to avoid warranty liability. We conclude, therefore, that the trial court properly granted plaintiffs judgment notwithstanding the verdict with regard to the warranty causes of action.
5. Plaintiffs are entitled to recover as a matter of law on the cause of action based upon strict liability.
PlaintifFâs final cause of action is based upon the doctrine of strict liability. They claim that the Gizmo is defectively designed, a fact which, if proven, renders defendants strictly liable in tort for Fredâs injuries.
As our recent decisions indicate, to prevail on this theory plaintiffs need only prove that the product is defective, and need not show that the user was unaware of the defect. (Luque v. McLean (1972) 8 Cal.3d 136, 139 [104 Cal.Rptr. 443, 501 P.2d 1163].) As we stated in
In the instant case the trial court ruled that the Gizmo was defectively designed as a matter of law, a conclusion which is firmly supported by the record. At trial, plaintiffs, demonstrated how a person using the Gizmo under normal conditions is likely to injure himself by entangling his club in the cord attached to the ball, a significant danger not inherent in the game of golf. The evidence further shows that the risk of harm built into the Gizmo is greatest when the product is being used by its intended user, a player of limited ability. Defendants introduced no evidence whatsoever to rebut this showing. On this state of the record, the court properly found that the Gizmo was defectively designed as a matter of law, and that the defect was the proximate cause of the injuries in question.
6. Conclusion.
We affirm the order of the trial court granting judgment notwithstanding the verdict and remand the case to the trial court for the purpose of ascertaining damages.
Wright, C. J., McComb, J., Mosk, J., Sullivan, J., and Burke, J.,
Defendants are Rudy C. Zogarts, who does business as House of Zog [manufacturer] and Miles Kimball Company [seller].
Under Code of Civil Procedure, section 629, the order granting a new trial becomes effective only if the order granting judgment notwithstanding the verdict is reversed on appeal.
Section 402B provides: âOne engaged in the business of selling chattels who, by advertising, labels, or otherwise, makes to the public a misrepresentation of a material fact concerning the character, or quality of a chattel sold by him is subject to liability for physical harm to a consumer of the chattel caused by justifiable reliance upon the misrepresentation, even though
â(a) it is not made fraudulently or negligently, and
â(b) the consumer has not bought the chattel from or entered into any contractual relation with the seller.â (See also Civ. Code, § 1572.)
The fact that Fred Hauler did not purchase the Gizmo and hence is not in âprivityâ with defendants does not bar his claim of false representation. Section 402B eliminates the privity requirement and affords protection to all injured consumers. (Rest. 2d Torts, 402B, com. i:)
California case law is replete with examples of sellers who have âpuffedâ their wares. (See Williams v. Lowenthal (1932) 124 Cal.App. 179 [12 P.2d 75] [jukebox a âgood machineâ and âwould probably not get out of orderâ]; Steen v. Southern Cal. Supply Co. (1925) 74 Cal.App. 265 [239 P. 1098] [caramel coloring matter âjust as good or perhaps better than anyâ]; Blumer v. Rauer (1924) 69 Cal.App. 195 [230 P. 964] [fertilizer would increase productivity of vineyard]; W. J. Bush & Co. v. Van Camp Sea Food Co. (1921) 55 Cal.App. 672 [203 P. 1026] [peach kernel oil was âequal to the best grades of imported olive oilâ]; Alexander v. Stone (1916) 29 Cal.App. 488 [156 P. 998] [goods âfirst classâ]; see also, Performance Motors, Inc. v. Allen (1972) 280 N.C. 385 [186 S.E.2d 161] [mobile home would âlast a lifetimeâ]; Jacquot v. Wm. Fileneâs Sons Co. (1958) 337 Mass. 312
In the instant case, for example, defendant seller appears to âpuffâ when he says in his catalogue, â[y]ou may be a duffer and divot digger but just give yourself a few hours with this and youâll be challenging Jack Nicklaus! . . . Practice with [the Gizmo] and youâll have even your golf pro watching admiringly.â
See 1 Carroll, California Commercial Law (Cont. Ed. Bar 1966) sections 6.10-6.11, page 212; Comment, Express Warranties and Greater Consumer Protection from Sales Talk (1966) 50 Marq.L.Rev. 88, 89-90; Ezer, The Impact of the Uniform Commercial Code on the California Law of Sales Warranties (1961) 8 U.C.L.A. L.Rev. 281, 286 and footnote 38.
Lane v. C. A. Swanson & Sons (1955) 130 Cal.App.2d 210, 214-215 [278 P.2d 723]; Luitweiler etc. Co. v. Ukiah etc. Co. (1911) 16 Cal.App. 198, 206 [116 P. 707, 712].
Although courts traditionally have allowed the seller considerable latitude in which to âpuffâ the virtues of his product, â[t]he tendency of the modern cases is to construe liberally in favor of the buyer language used by the seller in making affirmations respecting the quality of his goods and to enlarge the responsibility of the seller to construe every affirmation by him to be a warranty when such construction is at all reasonable.â (Lane v. C. A. Swanson & Sons, supra, at pp. 214-215.)
This expansion of sellersâ liability has been necessary to counteract the shrewd technique of those sellers who, instead of making broad factual assertions about their products, seek to couch their representations in opinion form.
The fact that Fred Hauter is not in privity with defendants does not bar recovery. Privity is not required for an action based upon an express warranty. (Seely v. White Motor Co. (1965) 63 Cal.2d 9, 14 [45 Cal.Rptr. 17, Additional Information