Metro-Goldwyn-Mayer, Inc. v. American Honda Motor Co.
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Full Opinion
ORDER RE: (1) MOTION FOR PRELIMINARY INJUNCTION; (2) MOTION FOR SUMMARY JUDGMENT
Based on the papers submitted and the brief arguments presented at the March 13, 1995 hearing, the Court GRANTS Plaintiffsâ motion for a preliminary injunction and DENIES Defendantsâ motion for summary judgment for the reasons set forth below. 1 Plain *1291 tiffs are ORDERED to post a bond in the amount of $6,000,000 for this preliminary injunction to issue.
The Court ORDERS that Defendants, their agents, employees, representatives, and all others purporting to work, or working, on their behalf, be, and by this order are, enjoined from continuing to infringe on Plaintiffsâ copyrighted works by displaying or exhibiting in any manner, or causing to be displayed or exhibited in any manner, the Honda del Sol commercial which is the subject of this action, in any medium, including network or cable television or movie theaters.
I. Introduction
This case arises out of Plaintiffs Metro-Goldwyn-Mayerâs and Danjaqâs claim that Defendants American Honda Motor Co. and its advertising agency Rubin Postaer and Associates, violated Plaintiffsâ âcopyrights to sixteen James Bond films and the exclusive intellectual property rights to the James Bond character and the James Bond filmsâ through Defendantsâ recent commercial for its Honda del Sol automobile. Plaintiffsâ Opening Memo re: Preliminary Injunction Motion, at 3.
Premiering last October 1994, Defendantsâ âEscapeâ commercial features a young, well-dressed couple in a Honda del Sol being chased by a high-tech helicopter. A grotesque villain with metal-encased arms 2 jumps out of the helicopter onto the carâs roof, threatening harm. With a flirtatious turn to his companion, the male driver deftly releases the Hondaâs detachable roof (which Defendants claim is the main feature allegedly highlighted by the commercial), sending the villain into space and effecting the coupleâs speedy get-away.
Plaintiffs move to enjoin Defendantsâ commercial pending a final trial on the merits, and Defendants move for summary judgment.
II. Factual Background
In 1992, Hondaâs advertising agency Rubin Postaer came up with a new concept to sell the Honda del Sol convertible with its detachable rooftop. For what was to become the commercial at issue, Rubin Postaer vice-president Gary Yoshida claims that he was initially inspired by the climax scene in âAliens,â wherein the alien is ejected from a spaceship still clinging onto the spacecraftâs door. From there, Yoshida and coworker Robert Coburn began working on the storyboards for the âEscapeâ commercial. As the concept evolved into the helicopter chase scene, it acquired various project names, one of which was âJames Bob,â which Yoshida understood to be a play on words for James Bond. Yoshida Depo. at 45. In addition, David Spyra, Hondaâs National Advertising Manager, testified the same way, gingerly agreeing that he understood âJames Bob to be a pun on the name James Bond.â Spyra Depo. at 91.
While the commercial was initially approved by Honda in May 1992, it was put on hold because of financing difficulties. Actual production for the commercial did not begin until after July 8, 1994, when Honda reap-proved the concept. Defendants claim that, after the initial May 1992 approval, they abandoned the âJames Bobâ concept, whiting out âJamesâ from the title on the commercialâs storyboards because of the implied reference to âJames Bond.â However, Plaintiffs dispute this assertion, pointing to the fact that when casting began on the project in the summer of 1994, the casting director specifically sent requests to talent agencies for âJames Bondâ-type actors and actresses to star in what conceptually could be âthe *1292 next James Bond film.â 3
With the assistance of the same special effects team that worked on Arnold Schwarzeneggerâs âTrue Lies,â Defendants proceeded to create a sixty- and thirty-second version of the Honda del Sol commercial at issue: a fast-paced helicopter chase scene featuring a suave hero and an attractive heroine, as well as a menacing and grotesque villain.
The commercial first aired on October 24, 1994, but was apparently still not cleared for major network airing as late as December 21, 1994. Plaintiffs first viewed the film during the weekend of December 17 and 18, 1994; they demanded that Defendants pull the commercial off the air on December 22; Defendants refused on December 23; and Plaintiffs filed this action on December 30, 1994. After a brief telephone conference with this Court on January 4, 1995, the Court allowed Plaintiffs to conduct expedited discovery in this matter.
On January 15,1995, in an effort to accommodate Plaintiffsâ demands without purportedly conceding liability, Defendants changed their commercial by: (1) altering the protagonistsâ accents from British to American; and (2) by changing the music to make it less like the horn-driven James Bond theme. This version of the commercial was shown during the Superbowl, allegedly the most widely viewed TV event of the year.
Plaintiffs filed the instant motion for preliminary injunction on January 23, 1995, and Defendants filed their summary judgment motion on February 21, 1995.
III. Legal Analysis
A. Plaintiffsâ Preliminary Injunction Motion
1. The Preliminary Injunction Standard
In the Ninth Circuit, â[a] preliminary injunction may be granted if the moving party shows either (1) a combination of probable success on the merits and the possibility of irreparable harm, or (2) the existence of serious questions going to the merits, the balance of hardships tipping sharply in its favor, and at least a fair chance of success on the merits.â Senate of State of California v. Mosbacher, 968 F.2d 974, 977 (9th Cir.1992). In essence, this test requires looking at two key elements in deciding whether an injunction should issue: the relative merits of the claim, and the relative harms to be suffered by the parties.
2. Merits Of Plaintiffâs Copyright Infringement Claim
The required showing of likelihood of success on the merits is examined in the context of injuries to the parties and the public, and is not reducible to a mathematical formula. See, e.g., Dataphase Systems, Inc. v. C L Systems, Inc., 640 F.2d 109, 113 (8th Cir.1981) (rejecting idea that âlikelihoodâ requires moving party to show better than SO-SO chance of prevailing on merits). To satisfy the âmeritsâ prong of the preliminary injunction standard, Plaintiffs must show a âreasonable probability,â at one end of the spectrum, or âfair chance,â on the other, of success on the merits. Gilder v. PGA Tour, Inc., 936 F.2d 417, 422 (9th Cir.1991). Of course, a lesser showing of probability of success requires a greater showing of harm, and vice-versa. See, e.g., id. at 422-23.
A claim for copyright infringement requires that the plaintiff prove (1) its ownership of the copyright in a particular work, and (2) the defendantâs copying of a substantial, legally protectable portion of such work. Pasillas v. McDonaldâs Corp., 927 F.2d 440, 442 (9th Cir.1991). âAn author can claim to âownâ only an original manner of expressing ideas or an original arrangement of facts.â Cooling Systems and Flexibles, Inc. v. *1293 Stuart Radiator, Inc., 777 F.2d 485, 491 (9th Cir.1985). The plaintiff need only show that the defendant copied the protectable portion of its work to establish a prima facie case of infringement.
a. Plaintiffsâ Ownership Of The Copyrights
Plaintiffs claim that the Honda commercial: (1) âinfringes [Plaintiffsâ copyrights in the James Bond films by intentionally copying numerous specific scenes from the films;â and (2) âindependently infringes [Plaintiffsâ copyright in the James Bond character as expressed and delineated in those films. â Plaintiffsâ Opening Memo, at 14.
Neither side disputes that Plaintiffs own registered copyrights to each of the sixteen films which Plaintiffs claim âdefine and delineate the James Bond character.â Plaintiffsâ Opening Memo re: Preliminary Injunction Motion, at 14. However, Defendants argue that because Plaintiffs have not shown that they own the copyright to the James Bond character in particular, Plaintiffs cannot prevail. Defendantsâ Opposition Memo re: Preliminary Injunction Motion, at 22 (citing Warner Bros. Pictures, Inc. v. Columbia Broadcasting System, Inc., 216 F.2d 945, 949-50 (9th Cir.1954), cert. denied, 348 U.S. 971, 75 S.Ct. 532, 99 L.Ed. 756 (1955) (evidence at bar suggesting that assignment from author to plaintiffs did not include copyrights to authorâs characters) [the Sam Spade case]). Specifically, Defendants claim that James Bond has appeared in two films in which Plaintiffs hold no copyright â âCasino Royaleâ and âNever Say Never Againââ and therefore, Plaintiffs cannot have exclusive rights to the James Bond character.
It appears that Defendants misconstrue Plaintiffsâ claim. First, Plaintiffs do not allege that Defendants have violated Plaintiffsâ copyright in the James Bond character itself, but rather in the James Bond character as expressed and delineated in Plaintiffsâ sixteen films. To the extent that copyright law only protects original expression, not ideas, 4 Plaintiffsâ argument is that the James Bond character as developed in the sixteen films is the copyrighted work at issue, not the James Bond character generally. See, e.g., Anderson v. Stallone, 11 U.S.P.Q.2d 1161, 1989 WL 206431, *6 (C.D.Cal.1989) (holding that Rocky characters as developed in three âRockyâ movies âconstitute expression protected by copyright independent from the story in which they are containedâ). Second, there is sufficient authority for the proposition that a plaintiff who holds copyrights in a film series acquires copyright protection as well for the expression of any significant characters portrayed therein. See, e.g., New Line Cinema Corp. v. Bertlesman Music Group, 693 F.Supp. 1517, 1521 n. 5 (S.D.N.Y.1988) (âBecause New Line has valid copyrights in the Nightmare [on Elm Street film] series, it is clear that it has acquired copyright protection as well for the character of Freddy.â) (emphasis added); Warner Bros. Inc. v. American Broadcasting Cos., 720 F.2d 231, 235 (2d Cir.1983) (same). And third, the Sam Spade case, 216 F.2d at 949-50, on which Defendantsâ rely, is distinguishable on its facts because Sam Spade dealt specifically with the transfer of rights from author to film producer rather than the copyrightability of a character as developed and expressed in a series of films.
Accordingly, Plaintiffs will likely satisfy the âownershipâ prong of the test. See also infra discussion re: Plaintiffsâ copyright ownership in context of summary judgment discussion, at 27-29.
b. What Elements Of Plaintiffsâ Work Are Protectable Under Copyright Law
Plaintiffs contend that Defendantsâ commercial infringes in two independent ways: (1) by reflecting specific scenes from the 16 films; and (2) by the male protagonistâs possessing James Bondâs unique character traits as developed in the films.
Defendants respond that Plaintiffs are simply trying to gain a monopoly over the âaction/spy/police heroâ genre which is contrary to the purposes of copyright law. Specifically, Defendants argue that the allegedly infringed elements identified by Plaintiffs are not protectable because: (1) the helicopter *1294 chase scene in the Honda commercial is a common theme that naturally flows from most action genre films, and the woman and villain in the film are but stock characters that are not protectable; and (2) under the Ninth Circuitâs Sam Spade decision, the James Bond character does not constitute the âstory being told,â but is rather an unprotected dramatic character.
(1) Whether Film Scenes Are Copyrightable
In their opening brief, Plaintiffs contend that each of their sixteen films contains distinctive scenes that together comprise the classic James Bond adventure: âa high-thrill chase of the ultra-cool British charmer and his beautiful and alarming sidekick by a grotesque villain in which the hero escapes through wit aided by high-tech gadgetry.â Plaintiffsâ Opening Memo re: Preliminary Injunction Motion, at 20. Defendants argue that these elements are naturally found in any action film and are therefore unprotected âscenes-a-faire.â 5
Both sides provide expert testimony to support their claims that such scenes are distinctive or generic, and both sides question the qualifications â and hence, the testimony â of the othersâ experts. 6 Indeed, there is a notable difference in the backgrounds of the partiesâ experts. Plaintiffsâ impressive array of James Bond experts includes: (1) Lee Pfeiffer, a writer and James Bond expert whose 1992 book is entitled âThe Incredible World of 007â â he has appeared on many radio and television programs as a James Bond expert; (2) Richard B. Jewell, a professor at the USC School of Cinema-Television who recently taught a course on James Bond films in the Spring of 1994; (3) Mark Cerulli, a writer/producer at HBO who has written articles and film reviews of many of the Bond films; (4) Drew Casper, a professor and film historian at the USC School of Cinema-Television; and (5) Irwin Coster, president of Coster Music Research Enterprises, Inc. Defendantsâ less-impressive expert list includes: (1) Arnold Margolin, a writer and producer, who considers himself to be âconversant with the genre to which James Bond and his films belong,â because he has been a fan of Bond films since 1959 and has written several screenplays in the âspy filmâ genre; and (2) Hal Needham, a movie director responsible for the âCannonball Runâ and âSmokey and the Banditâ comedy film series.
Plaintiffsâ experts describe in a fair amount of detail how James Bond films are the source of a genre rather than imitators of a broad âaetion/spy filmâ genre as Defendants contend. Specifically, film historian Casper explains how the James Bond films represented a fresh and novel approach because they âhybridize[d] the spy thriller with the genres of adventure, comedy (particularly, social satire and slapstick), and fantasy. This amalgam ... was also a departure from the seriesâ literary source, namely writer Ian Flemingâs novels.â Casper Decl., ¶ 9. Cas-per also states: âI also believe that this distinct melange of genres, which was also seminal ... created a protagonist, antagonist, sexual consort, type of mission, type of *1295 exotic setting, type of mood, type of dialogue, type of music, etc. that was not there in the subtype of the spy thriller films of that ilk hitherto.â Id., ¶ 11. In addition, Professor Jewell and Lee Pfeiffer describe the aforementioned elements in more detail and how these are in essence copied by the Honda commercial. 7
Based on Plaintiffsâ expertsâ greater familiarity with the James Bond films, as well as a review of Plaintiffsâ James Bond montage and defense expert Needhamâs video montage of the âaction/spyâ genre films, it is clear that James Bond films are unique in their expression of the spy thriller idea. A filmmaker could produce a helicopter chase scene in practically an indefinite number of ways, but only James Bond films bring the various elements Casper describes together in a unique and original way.
Thus, the Court believes that Plaintiffs will likely succeed on their claim that their expression of the action film sequences in the James Bond films is copyrightable as a matter of law. 8
(2) Whether James Bond Character Is Copyrightable
The law in the Ninth Circuit is unclear as to when visually-depicted characters such as James Bond can be afforded copyright protection. In the landmark Sam Spade case, Warner Bros., 216 F.2d at 950, the Ninth Circuit held that the literary character Sam Spade was not copyrightable because he did not constitute âthe story being told.â The court opined: âIt is conceivable that the character really constitutes the story being told, but if the character is only the chessman in the game of telling the story he is not within the area of the protection afforded by the copyright.â Id.
Two subsequent Ninth Circuit decisions have cast doubt on the continued viability of the Sam Spade holding as applied to graphic characters. In Walt Disney Productions v. Air Pirates, 581 F.2d 751, 755 (9th Cir.1978), cert. denied, 439 U.S. 1132, 99 S.Ct. 1054, 59 L.Ed.2d 94 (1979), the circuit panel held that several Disney comic book characters were protected by copyright. In acknowledging the Sam Spade opinion, the court reasoned that because âcomic book characters ... are distinguishable from literary characters, the [Sam Spade ] language does not preclude protection of Disneyâs characters.â Id. The Air Pirates decision may be viewed as either: (1) following Sam Spade by implicitly holding that Disneyâs graphic characters constituted the story being told; or (2) applying a less stringent test for the protectability of graphic character's. See Anderson, 1989 WL 206431, at *6-7 (identifying two views and citing 1 M. Nimmer, The Law of Copyright, § 2-12, at 2-176 (1988) (interpreting Air Pirates as limiting the âstory being toldâ test to word portraits, not graphic depictions)). One rationale for adopting the second view is that, â[a]s a practical matter, a graphically depicted character is much more likely than a literary character to be fleshed out in sufficient detail so as to warrant copyright protection.â Anderson, 1989 WL 206431, at *7. However, as one district court warned, âthis fact does not warrant the creation of separate analytical paradigms for protection of characters in the two mediums.â Id.
A second Ninth Circuit opinion issued in 1988 did little to clarify Air Piratesâ impact on the Sam Spade test. In Olson v. National Broadcasting Co., 855 F.2d 1446, 1451-52 n. 6 (9th Cir.1988), the court cited with approval the Sam Spade âstory being toldâ test and declined to characterize this language as *1296 dicta. Later in the opinion, the court cited the Air Pirates decision along with Second Circuit precedent, 9 recognizing that âcases subsequent to [the Sam Spade decisiĂłn] have allowed copyright protection for characters who are especially distinctive.â Id. at 1452. Olson also noted that âcopyright protection may be afforded to characters visually depicted in a television series or in a movie.â Id. However, later in the opinion, the court distanced itself from the character delineation test applied by these other cases, referring to it as âthe more lenient standard[] adopted elsewhere.â Id.
There have been no Ninth Circuit cases on the proteetability of visually-depicted characters since Olson, and therefore, it behooves this Court to analyze James Bondâs status under the Sam Spade/Olson/Ninth Circuit âstory being toldâ test, as well as under the Air Pirates/Second Circuit âcharacter delineationâ test.
Predictably, Plaintiffs claim that under either test, James Bondâs character as developed in the sixteen films is sufficiently unique and deserves copyright protection, just as Judge Keller ruled that Rocky and his cohorts were sufficiently unique. See Anderson, 1989 WL 206431, at *7-8. Plaintiffs point to various character traits that are specific to Bond â i.e. his cold-bloodedness; his overt sexuality; his love of martinis âshaken, not stirred;â his marksmanship; his âlicense to killâ and use of guns; his physical strength; his sophistication â some of which, Plaintiffsâ claim, appear in the Honda commercialâs hero.
On the other hand, Defendants assert that, like Sam Spade, James Bond is not the âstory being told,â but instead âhas changed enormously from film to film, from actor to actor, and from year to year.â Defendantsâ Opp. Memo re: Preliminary Injunction Motion, at 22. Moreover, Defendants contend that even if Bondâs character is sufficiently delineated, there is so little character development in the Honda commercialâs hero that Plaintiffs cannot claim that Defendants copied more than the broader outlines of Bondâs personality. See, e.g., Smith v. Weinstein, 578 F.Supp. 1297, 1303 (S.D.N.Y.), aff'd, 738 F.2d 419 (2d Cir.1984) (âno character infringement claim can succeed unless plaintiffs original conception sufficiently developed the character, and defendants have copied this development and not merely the broader outlinesâ).
Reviewing the evidence and arguments, the Court believes that James Bond is more like Rocky than Sam Spade â in essence, that James Bond is a copyrightable character under either the Sam Spade âstory being told testâ or the Second Circuitâs âcharacter delineationâ test. Like Rocky, 10 Sherlock Holmes, Tarzan, and Superman, 11 James Bond has certain character traits that have been developed over time through the sixteen films in which he appears. Contrary to Defendantsâ assertions, because many actors can play Bond is a testament to the fact that Bond is a unique character whose specific qualities remain constant despite the change in actors. See Pfeiffer and Lisa, The Incredible World of 007, at 8 (â[Despite the different actors who have played the part] James Bond is like an old reliable friend.â). Indeed, audiences do not watch Tarzan, Superman, Sherlock Holmes, or James Bond for the story, they watch these films to see their heroes at work. A James Bond film without James Bond is not a James Bond film. Moreover, as discussed more specifically below, the Honda Manâs character, from his appearance to his grace under pressure, is substantially similar to Plaintiffsâ Bond.
Accordingly, the Court concludes that Plaintiffs will probably succeed on their claim that James Bond is a copyrightable character *1297 under either the âstory being toldâ or the âcharacter delineationâ test.
c. Defendantsâ Alleged Infringement
After identifying the scope of Plaintiffsâ copyrightable work, the Court must focus on whether Defendants copied Plaintiffsâ work. Since direct evidence of actual copying is typically unavailable, the plaintiff may demonstrate copying circumstantially by showing: (1) that the defendant had access to the plaintiffs work, and (2) that the defendantâs work is substantially similar to the plaintiffs. Shaw v. Lindheim, 919 F.2d 1353, 1356 (9th Cir.1990).
(1) Access
To demonstrate access, the plaintiff must show that the defendant had âan opportunity to view or to copy plaintiffs work.â Sid & Marty Krofft Television Productions, Inc. v. McDonaldâs Corp., 562 F.2d 1157, 1172 (9th Cir.1977). Access may not be inferred through mere âspeculation or conjecture.â Ferguson v. National Broadcasting Co., 584 F.2d 111, 113 (5th Cir.1978). There must be a reasonable possibility to view plaintiffs work, not just a bare possibility. See Meta-Film Associates, Inc. v. MCA, Inc., 586 F.Supp. 1346, 1355 (C.D.Cal.1984).
In this case, Plaintiffs contend that Defendants conceded access during the telephone conference with the Court on January 4,1995. Defendants raise access as an issue, arguing that the inventor of the Honda commercial, Gary Yoshida, states in his declaration that he has never watched more than a few minutes of any one James Bond film, and that he got the idea for the commercial from the climax scene in âAliens.â
The Court notes that: (1) Yoshidaâs admission that he has at least viewed portions of the James Bond films on television; (2) the âHonda manâsâ having been referred to as âJames Bobâ; and (3) the casting directorâs desire to east âJames Bondâ-type actors and actresses, are factors sufficient to establish Defendantsâ access to Plaintiffsâ work. Moreover, the sheer worldwide popularity and distribution of the Bond films allows the Court to indulge a presumption of access. See, e.g., Warner Bros. Inc., 654 F.2d at 208 (holdii assum (holding that access to superman character assumed based on characterâs worldwide popularity).
Thus, the Court concludes that Plaintiffs will probably succeed on their claim that Defendants had access to Plaintiffsâ work.
(2) Substantial Similarity Test
The Ninth Circuit has established a two-part process for determining âsubstantial similarityâ by applying both the âextrinsicâ and âintrinsicâ tests. Krofft, 562 F.2d at 1164-65. âThe [Kroffl ] test permits a finding of infringement only if a plaintiff proves both substantial similarity of general ideas under the âextrinsic testâ and substantial similarity of the protectable expression of those ideas under the âintrinsic test.â â Shaw, 919 F.2d at 1356 (emphasis in original). This âidea-expressionâ dichotomy is particularly elusive to courts and the substantial similarity test necessarily involves decisions made on a case-by-case basis. Peter Pan Fabrics, Inc. v. Martin Weiner Corp., 274 F.2d 487, 489 (2d Cir.1960) (âObviously, no principle can be stated as to when an imitator has gone beyond the âidea,â and has borrowed its âexpression.â Decisions must therefore inevitably be ad hoc.â).
(a) Extrinsic Test
The âextrinsicâ test compares specific, objective criteria of two works on the basis of an analytic dissection of the following elements of each workâplot, theme, dialogue, mood, setting, pace, characters, and sequence of events. Shaw, 919 F.2d at 1359. Evidence is usually supplied by expert testimony comparing the works at issue. Because the extrinsic test relies on objective analytical criteria, âthis question may often be decided as a matter of law.â Krofft, 562 F.2d at 1164.
Here, both Plaintiffsâ and Defendantsâ experts go through specific analyses of the similarities in ideas between the James Bond films and the Honda commercial. Plaintiffs contend that the commercial illegally copies specific protected portions of the James Bond films and the James Bond character itself. Defendants claim that the commercial depicts a generic action scene with a generic hero, all of which is not protected by *1298 copyright. Alternatively, Defendants argue that they did not copy a substantial portion of any one James Bond work to be liable for infringement as a matter of law.
Viewing Plaintiffsâ and Defendantsâ videotapes and examining the expertsâ statements, Plaintiffs will likely prevail on this issue because there is substantial similarity between the specific protected elements of the James Bond films and the Honda commercial: (1) the theme, plot, and sequence both involve the idea of a handsome hero who, along with a beautiful woman, lead a grotesque villain on a high-speed chase, the male appears calm and unruffled, there are hints of romance between the male and female, and the protagonists escape with the aid of intelligence and gadgetry; (2) the settings both involve the idea of a high-speed chase with the villain in hot pursuit; (3) the mood and pace of both works are fast-paced and involve hi-tech effects, with loud, exciting horn music in the background; 12 (4) both the James Bond and Honda commercial dialogues are laced with dry wit and subtle humor; (5) the characters of Bond and the Honda man are very similar in the way they look and act â both heros are young, tuxedo-clad, British-looking men with beautiful women in tow and grotesque villains close at hand; moreover, both men exude uncanny calm under pressure, exhibit a dry sense of humor and wit, and are attracted to, and are attractive to, their female companions.
In addition, several specific aspects of the Honda commercial appear to have been lifted from the James Bond films:
(1)In âThe Spy Who Loved Me,â James Bond is in a white sports car, a beautiful woman passenger at his side, driving away down a deserted road from some almost deadly adventure, when he is suddenly attacked by a chasing helicopter whose bullets he narrowly avoids by skillfully weaving the car down the road at high speed. At the beginning of the Honda commercial, the Honda man turns to his companion and says, âThat wasnât so badâ; to which the woman replies, âWell, I wouldnât congratulate yourself quite yetâ â implying that they had just escaped some prior danger. Suddenly, a helicopter appears from out of nowhere and the adventure begins.
(2) In âDr. No.,â the villain has metal hands. In the Honda commercial, the villain uses his metal-encased hands to cling onto the roof of the car after he jumps onto it.
(3) In âGoldfinger,â Bondâs sports car has a roof which Bond can cause to detach with the flick of a lever. In the Honda commercial, the Honda del Sol has a detachable roof which the Honda man uses to eject the villain.
(4) In âMoonraker,â the villainous henchman, Jaws, sporting a broad grin revealing metallic teeth and wearing a pair of oversized goggles, jumps out of an airplane. In the Honda commercial, the villain, wearing similar goggles and revealing metallic teeth, jumps out of a helicopter.
(5) In âThe Spy Who Loved Me,â Jaws assaults a vehicle in which Bond and his female sidekick are trying to make their escape. In the Honda commercial, the villain jumps onto the roof of the Honda del Sol and scrapes at the roof, attempting to hold on and possibly get inside the vehicle.
(6) In âYou Only Live Twice,â a chasing helicopter drops a magnetic line down to snag a speeding car. In the Honda commercial, the villain is dropped down to the moving car and is suspended from the helicopter by a cable. 13
*1299 In sum, the extrinsic ideas that are inherent parts of the James Bond films appear to be substantially similar to those in the Honda commercial. 14
(b) Intrinsic Test
The âintrinsicâ test asks whether the âtotal concept and feelâ of the two works is also substantially similar. Litchfield v. Spielberg, 736 F.2d 1352, 1357 (9th Cir.1984), cert. denied, 470 U.S. 1052, 105 S.Ct. 1753, 84 L.Ed.2d 817 (1985). This is a subjective test that requires a determination of whether the ordinary reasonable audience could recognize the Defendantsâ commercial as a pieturization of Plaintiffsâ copyrighted work. See Berkic v. Crichton, 761 F.2d 1289, 1292 (9th Cir.), cert. denied, 474 U.S. 826, 106 S.Ct. 85, 88 L.Ed.2d 69 (1985).
Because this is a subjective determination, the comparison during the intrinsic test is left for the trier of fact. This would involve showing the Honda commercial to the members of the jury so that they may compare the same with the sixteen Bond films at issue. Viewing the evidence, it appears likely that the average viewer would immediately think of James Bond when viewing the Honda commercial, even with the subtle changes in accent and music.
As in this Courtâs Jaws opinion, Universal, 543 F.Supp. at 1141, the Court finds that Defendantsâ attempt to characterize all of the alleged similarities between the works as scenes-a-faire to be unavailing. There are many ways to express a helicopter chase scene, but only Plaintiffsâ Bond films would do it the way the Honda commercial did with these very similar characters, music, pace, and mood. 15 Plaintiffs are therefore likely to prevail on the âintrinsic test.â
(3) Independent Creation
After the plaintiff has satisfied both the âaccessâ and âsubstantial similarityâ prongs of the test, the burden then shifts to the defendant to show that the defendantâs work was not a copy but rather was independently created. Kamar Intâl, Inc. v. Russ Berrie and Co., 657 F.2d 1059, 1062 (9th Cir.1981).
Defendants claim that their commercial was independently created, as evidenced from the Yoshida declaration stating that he was inspired not by James Bond, but by âAliens.â Moreover, Defendants claim that their intent is irrelevant in determining whether their commercial infringes or not.
Plaintiffs raise two points in response: (1) there is other evidence before the Court to suggest that Honda never abandoned the idea of using James Bond as the basis for its commercialâfor example, the casting directorâs notes, Yoshidaâs reference in his deposition to the Honda Man as âJames,â etc.; and (2) this evidence of intent is relevant to counter Defendantsâ claim of independent creation. See, e.g., New Line Cinema, 693 F.Supp. at 1530.
For the reasons discussed above, Defendantsâ evidence is neither very strong nor credible; it is highly unlikely that Defendants will be able to show that they created their commercial separate and apart from the James Bond concept. Accordingly, Plaintiffs should prevail on this issue.
(4) The Fair Use Doctrine
Finally, as a separate defense to copyright infringement, Defendants claim that their use of Plaintiffsâ work is protected under the fair use doctrine, which protects parodies, for example. Under the Supreme Courtâs recent decision in Campbell v. Acuff-Rose Music, Inc., â U.S. -, 114 S.Ct. 1164, 127 L.Ed.2d 500 (1994), a subsequent work may not infringe on an original upon examining the following four-prong statutory factors: (1) the purpose and character of the use, including whether such use is of a commercial nature or is for nonprofit educational *1300 purposes; (2) the nature of the copyrighted work; (3) the amount and substantiality of the portion used in relation to the copyrighted work as a whole; and (4) the effect of the use on the potential for, or value of, the copyrighted work. See also Harper & Row Publishers, Inc. v. Nation Enterprises, 471 U.S. 539, 547, 105 S.Ct. 2218, 2223, 85 L.Ed.2d 588 (1985) (citing 17 U.S.C. § 107). The Court shall analyze each factor in turn below.
First, the Court must look to whether Defendantsâ use is of a commercial nature and whether, and to what extent, the infringing work is transformative of the original. Id., â U.S. at -, 114 S.Ct. at 1171. In Campbell, the Supreme Court noted that a purported parody would not be protected if it is âcommentary that has no critical bearing on the substance or style of the original composition, which the alleged infringer merely uses to get attention or to avoid the drudgery in working up something fresh-â Id., 114 S.Ct. at 1172. Here, Plaintiffs contend that the Honda ad is completely commercial in its nature and does not comment on the earlier Bond films. Defendants claim that their commercial is a parody on the action film genre, and further, is more than simply a commercial because of its artistic merit. On balance, Plaintiffs should prevail on this issue â the Supreme Court in Campbell notes that â[t]he use ... of a copyrighted work to advertise a product, even in parody, will be entitled to less indulgence under the first factor of the fair use enquiry, than the sale of the parody for its own sake-â 114 S.Ct. at 1174. See also Tin Pan Apple, Inc. v. Miller Brewing Co., 737 F.Supp. 826, 832 (S.D.N.Y.1990) (beer commercial copying music video); D.C. Comics, Inc. v. Crazy Eddie, Inc., 205 U.S.P.Q. 1177 (S.D.N.Y.1979) (commercial copying Superman).
Second, the Court must recogniz