Ddr Holdings, LLC v. hotels.com, L.P.

Opinion for the court filed by Circuit Judge CHEN.

Dissenting opinion filed by Circuit Judge MAYER.

Defendants-Appellants National Leisure Group, Inc. and World Travel Holdings, Inc. (collectively, NLG) appeal from a final judgment of the United States District Court for the Eastern District of Texas entered in favor of Plaintiff-Appellee DDR Holdings, LLC (DDR). Following trial, a jury found that NLG infringes the asserted claims of U.S. Patent Nos. 6,993,572 (the '572 patent) and 7,818,399 (the '399 patent). The jury also found the asserted claims of the '572 and '399 patents are not invalid. The district court denied NLG’s renewed motion for judgment as a matter of law (JMOL) on, inter alia, noninfringement and invalidity of the asserted patents. The district court subsequently entered a final judgment consistent with the jury’s findings on infringement, validity, and damages, and awarded DDR pre- and post-judgment interest and costs. We affirm the district court’s denial of NLG’s motions for JMOL of noninfringement and invalidity of the '399 patent. Because we conclude that the '572 patent is anticipated as a matter of law, we reverse the district court’s denial of JMOL on the validity of the '572 patent, and remand to the district court for further proceedings consistent with our decision.

I. Background

DDR is the assignee of the '572 and '399 patents. The '572 and '399 patents are both continuations of U.S. Patent No. 6,629,135 (the '135 patent), which has a priority date of September 17, 1998. Each of these patents is directed to systems and methods of generating a composite web page that combines certain visual elements of a “host” website with content of a third-party merchant. For example, the generated composite web page may combine the logo, background color, and fonts of the host website with product information from the merchant. '135 patent, 12:46-50.

The common specification of the patents-in-suit explains that prior art systems allowed third-party merchants to “lure the [host website’s] visitor traffic away” from the host website because visitors would be taken to the third-party merchant’s website when they clicked on the merchant’s advertisement on the host site. Id. at 2:26-30. The patents-in-suit disclose a system that provides a solution to this problem (for the host) by creating a new web page that permits a website visitor, in a sense, to be in two places at the same time. On activation of a hyperlink on a host website — such as an advertisement for a third-party merchant — instead of taking the visitor to the merchant’s website, the system generates and directs the visitor to a composite web page that displays product information from the third-party merchant, but retains the host website’s *1249“look and feel.” Id. at 3:9-21. Thus, the host website can display a third-party merchant’s products, but retain its visitor traffic by displaying this product information from within a generated web page that “gives the viewer of the page the impression that she is viewing pages served by the host” website. Id. at 2:56-63, 3:20-22.

Representative claim 13 of the '572 patent recites:

13. An e-commerce outsourcing system comprising:

a) a data store including a look and feel description associated with a host web page having a link correlated with a commerce object; and

b) a computer processor coupled to the data store and in communication through the Internet with the host web page and programmed, upon receiving an indication that the link has been activated by a visitor computer in Internet communication with the host web page, to serve a composite web page to the visitor computer wit[h] a look and feel based on the look and feel description in the data store and with content based on the commerce object associated wit[h] the link.

System claim 13 requires that the recited system provide the host website with a “link” that “eorrelate[s]” the host website with a “commerce object.” The “commerce object” is the product or product catalog of the merchant. '135 patent, 3:7-13. After recognizing that a website visitor has activated the link, the system retrieves data from a “data store” that describes the “look and feel” of the host web page, which can include visual elements such as logos, colors, fonts, and page frames. Id. at 12:46-50. The claimed system then constructs a composite web page comprising a “look and feel” based on the look and feel description in the data store along with content based on product information from the associated merchant’s product catalog.

The '399 patent is directed to a similar system with a greater emphasis on a “scalable [computer] architecture” to serve “dynamically constructed [web] pages” associated with multiple host website and merchant pairs. '135 patent, 3:32-36. Representative claim 19 of the '399 patent recites:

19. A system useful in an outsource provider serving web pages offering commercial opportunities, the system comprising:

(a) a computer store containing data, for each of a plurality of first web pages, defining a plurality of visually perceptible elements, which visually perceptible elements correspond to the plurality of first web pages;

(i) wherein each of the first web pages belongs to one of a plurality of web page owners;

(ii) wherein each of the first web pages displays at least one active link associated with a commerce object associated with a buying opportunity of a selected one of a plurality of merchants; and

(iii) wherein the selected merchant, the out-source provider, and the owner of the first web page displaying the associated link are each third parties with respect to one other;

(b) a computer server at the outsource provider, which computer server is coupled to the computer store and programmed to:

(i) receive from the web browser of a computer user a signal indicating activation of one of the links displayed by one of the first web pages;

*1250(ii) automatically identify as the source page the one of the first web pages on which the link has been activated;

(iii) in response to identification of the source page, automatically retrieve the stored data corresponding to the source page; and

(iv) using the data retrieved, automatically generate and transmit to the web browser a second web page that displays: (A) information associated with the commerce object associated with the link that has been activated, and (B) the plurality of visually perceptible elements visually corresponding to the source page.

Similar to claim 13 of the '572 patent, system claim 19 of the '399 patent requires that a “data store” hold “visually perceptible elements” (or “ ‘look and feel’ elements”) that “visually ... correspond” to a host web page. The host web page must include a link associated with a “buying opportunity” with a merchant. Once a visitor activates this link, the claimed system generates and transmits to the website visitor’s web browser a composite web page that includes product information of the merchant and the “look and feel” of the host website (i.e., “the plurality of visually perceptible elements visually corresponding to the [host web] page”).

Claim 19 further requires that the data store must store “look and feel” descriptions for multiple hosts and that each link must be associated with a particular merchant’s product catalog. Claim 19 also requires that the merchant, system operator, and host website be “third parties with respect to one another.” When a website visitor activates a link associated with a merchant’s product catalog, the claimed system identifies the host web page and then transmits a composite web page using the proper “look and feel” elements of the host website in the data store and the product information from the associated merchant.

The '572 patent issued on January 31, 2006. On the same day, DDR filed suit against NLG, Digital River, Inc. (Digital River), and nine other defendants, asserting infringement of various claims of the '135 and '572 patents. NLG is a travel agency that sells cruises in partnership with travel-oriented websites and major cruise lines through the Internet. DDR’s suit accused NLG of infringing the '135 and '572 patents by providing a system for cruise-oriented (host) websites that allows visitors to book cruises on major cruise lines (merchants). Joint Appendix (J.A.) 261. In particular, when a visitor on one of these cruise-oriented (host) websites clicks on an advertisement for a cruise, NLG’s system generates and directs the visitor to a composite web page that incorporates “look and feel” elements from the host website and product information from the cruise line (merchant).

DDR’s suit was stayed during the pendency of an ex parte reexamination of the '135 and '572 patents requested by DDR that was based on prior art identified by the defendants. Shortly after the U.S. Patent and Trademark Office confirmed the validity of the '135 and '572 patents and the stay was lifted, the '399 patent issued on October 19, 2010. DDR subsequently amended its complaint to assert infringement of this patent by several of the defendants, including NLG.

During Markman proceedings, the parties stipulated to a construction of several terms, including “look and feel,” which appears in each of the asserted claims of the '572 patent, and “visually perceptible elements,” which appears in each of the asserted claims of the '399 patent. J.A. 542. For “look and feel,” the parties agreed to a *1251construction of: “A set of elements related to visual appearance and user interface conveying an overall appearance identifying a website; such elements include logos, colors, page layout, navigation systems, frames, ‘mouse-over’ effects, or others elements consistent through some or all of the website.” Id. For “visually perceptible elements,” the parties agreed to a construction of: “look and feel elements that can be seen.” Id. The defendants, however, expressly reserved their rights to argue that both the “look and feel” and “visually perceptible elements” terms are indefinite, but offered the stipulated constructions “in the alternative.” Id.

Between June 2012 and January 2013, DDR settled with all defendants except for NLG and Digital River. The case eventually proceeded to a jury trial in October 2012. At trial, DDR accused NLG and Digital River of direct and willful infringement of claims 13, 17, and 20 of the '572 patent, and accused NLG — but not Digital River — of direct and willful infringement of claims 1, 3, and 19 of the '399 patent. DDR also accused NLG and Digital River of inducing infringement of claim 17 of the '572 patent.

The jury found that NLG and Digital River directly infringed the asserted claims of the '572 patent and that NLG directly infringed the asserted claims of the '399 patent, but that NLG and Digital River’s infringement was not willful. The jury found that NLG and Digital River did not induce infringement of claim 17 of the '572 patent. The jury also found that the asserted claims were not invalid. The jury determined DDR was entitled to $750,000 in damages from both NLG and Digital River for infringing DDR’s patents.

At the conclusion of trial, NLG and Digital River renewed motions for JMOL pursuant to Rule 50(b) of the Federal Rules of Civil Procedure (FRCP) on several grounds. NLG contended the asserted claims of the '572 and '399 patents are invalid under 35 U.S.C. § 101 because the claims are directed to patent-ineligible subject matter and invalid under 35 U.S.C. § 112 ¶ 21 because the terms “look and feel” and “visually perceptible elements” are indefinite: NLG also contended that neither the jury’s finding of infringement nor its award of damages was supported by substantial evidence. NLG also alleged the district court made several unfair and prejudicial evidentiary rulings.

Digital River contended that the asserted claims of the '572 patent are invalid as either anticipated under 35 U.S.C. § 102, obvious under 35 U.S.C. § 103, or indefinite under 35 U.S.C. § 112 ¶2. Digital River also contended that the jury’s finding of infringement was not supported by substantial evidence. Digital River moved for a new trial pursuant to FRCP 59.

The district court denied NLG and Digital River’s motions for JMOL and Digital River’s FRCP 59 motion for a new trial. Over the defendants’ objections, the district court awarded DDR an additional $284,404 in prejudgment interest pursuant to 35 U.S.C. § 284. The district court entered a final judgment in favor of DDR, and NLG and Digital River timely appealed. NLG and Digital River’s appeals were consolidated and fully briefed. Prior to oral argument, DDR and Digital River settled, and we granted Digital River’s motion to terminate its appeal. D.I. 65, 68. NLG’s appeal continued. We have *1252jurisdiction pursuant to 28 U.S.C. § 1295(a)(1).

II. Discussion

Since the denial of a motion for JMOL is not patent law-specific, regional circuit law applies. The Fifth Circuit reviews the denial of a JMOL motion de novo. See, e.g., Harris Corp. v. Ericsson Inc., 417 F.3d 1241, 1248 (Fed.Cir.2005). In the Fifth Circuit, JMOL is appropriate if “the facts and inferences point so strongly and overwhelmingly in favor of one party that the court concludes that reasonable jurors could not arrive at a contrary verdict.” Id. The Court “must presume that the jury resolved all factual disputes in the [prevailing party’s] favor.” Transocean Offshore Deepwater Drilling, Inc. v. Maersk Drilling USA, Inc., 699 F.3d 1340, 1347 (Fed.Cir.2012) (applying Fifth Circuit law to the review of a district court’s grant of JMOL).

A. Anticipation

We turn first to the district court’s denial of Digital River’s motion for JMOL of invalidity of the '572 patent based on 35 U.S.C. § 102(a). A patent claim is anticipated if a single prior art reference expressly or inherently discloses every limitation of the claim. See, e.g., Orion IP, LLC v. Hyundai Motor Am., 605 F.3d 967, 975 (Fed.Cir.2010). Anticipation challenges under § 102 must focus only on the limitations actually recited in the claims. See Constant v. Adv. Micro-Devices, Inc., 848 F.2d 1560, 1570-71 (Fed.Cir.1988) (finding “limitations [ ] not found anywhere in the claims” to be irrelevant to an anticipation challenge). Whether a reference discloses a limitation is a question of fact, and a jury’s findings on questions of fact are reviewed for substantial evidence. See, e.g., Dawn Equip. Co. v. Ky. Farms Inc., 140 F.3d 1009, 1014 (Fed.Cir.1998). Invalidity by anticipation must be proven by clear and convincing evidence. See Microsoft Corp. v. i4i L.P., — U.S. ---, 131 S.Ct. 2238, 2242,180 L.Ed.2d 131 (2011).

On appeal, the parties only dispute whether Digital River’s prior art Secure Sales System (SSS) satisfies the “look and feel” limitation; DDR does not dispute that the SSS satisfies every other limitation of the '572 patent’s asserted claims. NLG, which adopted Digital River’s anticipation challenge to the '572 patent,2 argues that no evidence supports the jury’s finding that the SSS does not disclose the “look and feel” limitation, since it showed the jury multiple examples of composite web pages generated by the SSS with a “look and feel” based on a set of “look and feel” elements from the corresponding host website.

*1253DDR contends that, as the district court determined, “it is up to the trier of fact to determine whether the combination of elements making up the overall appearance of a website has a similar ‘look and feel’ as compared to another website.” DDR Holdings, LLC v. Hotels.com, L.P., 954 F.Supp.2d 509, 517 (E.D.Tex.2013). DDR contends that the jury reviewed substantial evidence that Digital River’s SSS did not replicate the host website’s “look and feel” in terms of “overall appearance” and that the web pages generated by the SSS did not show “correspondence of overall appearance.” In particular, DDR argues that the SSS did not satisfy this limitation since it did not replicate a sufficient number of “look and feel” elements from the host web page. Appellee’s Br. 45-46.

We find that the record allows only one reasonable finding: clear and convincing evidence establishes that Digital River’s prior art SSS anticipates the asserted claims of the '572 patent. The record lacks substantial evidence to support the jury’s finding that the asserted claims of the '572 patent are not anticipated. Therefore, the district court erred by denying the defendants’ motion for JMOL of invalidity of the '572 patent under 35 U.S.C. § 102(a).

Digital River’s prior art SSS was operational and sold to its first customer by August 12, 1996. J.A. 6618-23. By August 1997, more than a year before the filing date of the provisional application for the '135 patent, Digital River’s SSS had attracted its 500th customer. J.A. 6257. Digital River advertised its SSS as a system for generating web pages that .allowed website visitors to “purchase and download the digital products of their choice,” but still “retain[ed] the look and feel of [the host’s] site.” J.A. 6202 (emphasis added). The SSS was activated when visitors on a host’s website clicked a “web site ‘buy’ button” hyperlink. J.A. 6320. Digital River’s advertisements explained that “[w]hen [website visitor] customers want to purchase, they push the ‘buy’ button and are transferred immediately and transparently to the Digital River Central Commerce Server.” J.A. 6202. This component of the SSS then generated and served composite web pages to website visitors that incorporated “look and feel” elements of the host website and product information associated with the host website’s “web store” in a manner that “replicate[d] the look and feel of the [host’s] Web site.” J.A. 6320 (emphasis added). These “look and feel” elements and this product information content were stored by Digital River in a data warehouse and retrieved for incorporation into the generated composite web page based on a correlation with the “buy” button hyperlink on the host website. See id. In this way, Digital River’s SSS would allow “transaction[s to] take[ ] place in the selling environment [the host website had] created, surrounded by the look and feel of [the host website’s] identity----There [would be] no sensation [for a website visitor] of being suddenly hustled off to another location.” J.A. 6123 (emphasis added).

During trial, a Digital River witness testified at length on how the SSS generated composite web pages with “look and feel” elements from host websites, and operated the SSS for the jury. Digital River also showed the jury several composite web pages generated by the SSS for host websites before the earliest priority date of the '572 patent, including a composite web page that incorporated several elements identified in DDR’s patents or by DDR’s expert at trial as “look and feel elements”: the host website’s logo, background color, and prominent circular icons. J.A. 8856-57 (composite web page), 7502 (host website); see also J.A. 8858-61 (composite web *1254page incorporating host website logo, colors, fonts), 6122 (example web page from host website).

The parties’ stipulated construction of “look and feel” requires the generated composite web page to include a set of elements from the host website, each of these elements being a “look and feel element” described in the specification that “convey[s] an overall appearance identifying a website.” J.A. 542. Consistent with the specification, the stipulated construction defines these “look and feel elements” that “convey an overall appearance identifying a website” to “include logos, colors, page layout, navigation systems, frames, ‘mouse-over’ effects, or other elements that are consistent through some or all of a Host’s website.” Id.; see also '572 patent, 14:11-14. Digital River’s SSS clearly satisfies this limitation. For example, Digital River showed the jury a host website that included a stylized logo, a particular background color, and prominent circular icons. J.A. 7502. The SSS generated a prior art composite web page that incorporated each of these “look and feel” elements. J.A. 8856-57; see also J.A. 6172 (host website) and 6171 (SSS-generated prior art composite web page incorporating logo, navigational menu, and color “look and feel” elements). And as explained above, the SSS was consistently promoted and advertised as creating a composite web page that retained the “look and feel” of the host website. E.g., J.A. 6123, 6202, 6320.

Both the district court and DDR introduced a limitation found neither in the '572 patent’s claims nor the parties’ stipulated construction. In particular, the district court introduced a requirement that the generated composite web page have an “overall match” in appearance with the host website, beyond what is expressly recited by the claims. DDR Holdings, 954 F.Supp.2d at 517; see also Appellee’s Br. 47. There is nothing, however, in the parties’ stipulated construction of “look and feel,” the claim language, or the specification that requires the generated composite web page to match the host website or to incorporate a specific number, proportion, or selection of the identified “look and feel” elements on a host website.

In order to satisfy this limitation, it is sufficient that “look and feel” elements identifying the host website are transferred to and displayed on the generated composite webpage. For example, independent claim 13 of the '572 patent merely requires that the generated composite web page have a “look and feel based on the look and feel description in the data store and content based on the commerce object associated wit[h] the link.” Independent claim 17 requires only that the generated composite web page have a “look and feel corresponding to the stored look and feel description” of the host website. There is no claim language requiring an “overall match” or a specific number of “look and feel” elements.

Further, the common specification explains that “[t]he look and feel is captured by selecting an example page [from] the host, retrieving the sample page from the host, identifying the look and feel elements from the sample page, and saving the identified look and feel elements.” '572 patent, 14:7-10. Nothing in the common specification suggests that satisfaction of the “look and feel” limitation requires more than mechanically identifying “look and feel elements” from a web page on the host website, storing thesé elements in a data store, and using these stored “look and feel elements” to create the “look and feel” of the generated composite web page.

The jury’s determination that the SSS does not anticipate claims 13, 17, and 20 of the '572 patent is not supported by sub*1255stantial evidence. Therefore, the district court erred by denying the defendants’ motion for JMOL of invalidity of the '572 patent under 85 U.S.C. § 102(a).3

B. Patent-eligible subject matter

NLG also contends that the district court erred by denying its motion for' JMOL that the asserted claims of the '572 and '399 patents are invalid under 35 U.S.C. § 101. Since the '572 patent is invalid as anticipated under 35 U.S.C. § 102(a), we focus on NLG’s § 101 challenge to claims 1, 3, and 19 of the '399 patent. We conclude, as did the district court, that the asserted claims of the '399 patent clear the § 101 hurdle.

We review the district court’s determination of patent eligibility under 35 U.S.C. § 101 de novo. Dealertrack, Inc. v. Huber, 674 F.3d 1315, 1333 (Fed.Cir.2012). In Mayo Collaborative Servs. v. Prometheus Labs., Inc., — U.S. ---, 132 S.Ct. 1289, 1294, 182 L.Ed.2d 321 (2012), the Supreme Court set forth an analytical framework under § 101 to distinguish patents that claim patent-ineligible laws of nature, natural phenomena, and abstract ideas — or add too little to such underlying ineligible subject matter — from those that claim patent-eligible applications of those concepts. First, given the nature of the invention in this case, we determine whether the claims at issue are directed to a patent-ineligible abstract idea. Alice Corp. v. CLS Bank Int'l, — U.S. ---, 134 S.Ct. 2347, 2355, 189 L.Ed.2d 296 (2014). If so, we then consider the elements of each claim — both individually and as an ordered combination — to determine whether the additional elements transform the nature of the claim into a patent-eligible application of that abstract idea. Id. This second step is the search for an “inventive concept,” or some element or combination of elements sufficient to ensure that the claim in practice amounts to “significantly more” than a patent on an ineligible concept. Id.

Distinguishing between claims that recite a patent-eligible invention and claims that add too little to a patent-ineligible abstract concept can be difficult, as the line separating the two is not always clear. At one time, a computer-implemented invention was considered patent-eligible so long as it produced a “useful, concrete and tangible result.” State St. Bank & Trust Co. v. Signature Fin. Grp., Inc., 149 F.3d 1368, 1373 (Fed.Cir.1998) (finding a machine that transformed data by a series of mathematical calculations to a final share price to be patent-eligible); see also In re Alappat, 33 F.3d 1526, 1544 (Fed.Cir.1994) (en banc). This understanding rested, in large part, on the view that such inventions crossed the eligibility threshold by virtue of being in the technological realm, the historical arena for patented inventions. See, e.g., In re Bilski, 545 F.3d 943, 952, 954-56 (Fed.Cir.2008) (en banc) (concluding that a patent-eligible process must either be “tied to a particular machine or apparatus” or transformed into a different state or thing, i.e., the “machine-or-transformation test”).

While the Supreme Court in Bilski v. Kappos noted that the machine-or-transformation test is a “useful and important clue” for determining patent eligibility, 561 U.S. 593, 130 S.Ct. 3218, 3227, 177 L.Ed.2d 792 (2010), it is clear today that not all machine implementations are creat*1256ed equal. For example, in Mayo, the Supreme Court emphasized that satisfying the machine-or-transformation test, by itself, is not sufficient to render a claim patent-eligible, as not all transformations or machine implementations infuse an otherwise ineligible claim with an “inventive concept.” See 132 S.Ct. at 1301 (“[SJimply implementing a mathematical principle on a physical machine, namely a computer, [i]s not a patentable application of that principle.”) (describing Gottschalk v. Benson, 409 U.S. 63, 64, 93 S.Ct. 253, 34 L.Ed.2d 273 (1972)). And after Alice, there can remain no doubt: recitation of generic computer limitations does not make an otherwise ineligible claim patent-eligible. 134 S.Ct. at 2358. The bare fact that a computer exists in the physical rather than purely conceptual realm “is beside the point.” Id.

Although the Supreme Court did not “delimit the precise contours of the ‘abstract ideas’ category” in resolving Alice, 134 S.Ct. at 2356-57, over the course of several cases the Court has provided some important principles. We know that mathematical algorithms, including those executed on a generic computer, are abstract ideas. See Benson, 409 U.S. at 64, 93 S.Ct. 253. We know that some fundamental economic and conventional business practices are also abstract ideas. See Bilski, 130 S.Ct. at 3231 (finding the “fundamental economic practice” of hedging to be patent ineligible); Alice, 134 S.Ct. at 2356 (same for intermediated settlement).

In some instances, patent-ineligible abstract ideas are plainly identifiable and divisible from the generic computer limitations recited by the remainder of the claim. For example, the Supreme Court in Alice determined that the claims at issue “simply instructed] the practitioner to implement the abstract idea of intermediated settlement on a generic computer.” 134 S.Ct. at 2359. In Ultramercial, Inc. v. Hulu, LLC, 772 F.3d 709, 715-16 (Fed.Cir.2014), the claims merely recited the abstract idea of using advertising as a currency as applied to the particular technological environment of the Internet. In buySAFE, Inc. v. Google, Inc., 765 F.3d 1350, 1355 (Fed.Cir.2014), the claims recited no more than using a computer to send and receive information over a network in order to implement the abstract idea of creating a “transaction performance guaranty.” In Accenture Global Servs., GmbH v. Guidewire Software, Inc., 728 F.3d 1336, 1344-45 (Fed.Cir.2013), the claims merely recited “generalized software components arranged to implement an abstract concept [of generating insurance-policy-related tasks based on rules to be completed upon the occurrence of an event] on a computer.” And in Bancorp Servs., L.L.C. v. Sun Life Assur. Co. of Canada (U.S.), 687 F.3d 1266, 1278 (Fed.Cir.2012), the claims recited no more than the use of a computer “employed only for its most basic function, the performance of repetitive calculations,” to implement the abstract idea of managing a stable-value protected life insurance policy. Under Supreme Court precedent, the above claims were recited too broadly and generically to be considered sufficiently specific and meaningful applications of their underlying abstract ideas. Although many of the claims recited various computer hardware elements, these claims in substance were directed to nothing more than the performance of an abstract business practice on .the Internet or using a conventional computer. Such claims are not patent-eligible.

Against this background, we turn to the '399 patent’s asserted claims. We begin our § 101 analysis at Mayo/Alice step one: determining whether the computer-implemented claims at issue here are “directed to” a patent-ineligible ab*1257stract idea.4 Here, we note that the '399 patent’s asserted claims do not recite a mathematical algorithm. Nor do they recite a fundamental economic or longstanding commercial practice. Although the claims address a business challenge (retaining website visitors), it is a challenge particular to the Internet.

Indeed, identifying the precise nature of the abstract idea is not as straightforward as in Alice or some of our other recent abstract idea cases. NLG’s own varying formulations of the underlying abstract idea illustrate this difficulty. NLG characterizes the allegedly abstract idea in numerous ways, including “making two web pages look the same,” “syndicated commerce on the computer using the Internet,” and “making two e-commerce web pages look alike by using licensed trademarks, logos, color schemes and layouts.” See, e.g., Appellant’s Br. 18-20. The dissent characterizes DDR’s patents as describing the entrepreneurial goal “that an online merchant’s sales can be increased if two web pages have the same ‘look and feel.’ ” Dissenting Op. 1263. But as discussed below, under any of these characterizations of the abstract idea, the '399 patent’s claims satisfy Mayo/Alice step two.

As an initial matter, it is true that the claims here are similar to the claims in the cases discussed above in the sense that the claims involve both a computer and the Internet. But these claims stand apart because they do not merely recite the performance of some business practice known from the pre-Internet world along with the requirement to perform it on the Internet. Instead, the claimed solution is necessarily rooted in computer technology in order to overcome a problem specifically arising in the realm of computer networks.

In particular, the '399 patent’s claims address the problem of retaining website visitors that, if adhering to the routine, conventional functioning of Internet hyperlink protocol, would be instantly transported away from a host’s website after “clicking” on an advertisement and activating a hyperlink. For example, asserted claim 19 recites a system that, among other things, 1) stores “visually perceptible elements” corresponding to numerous host websites in a database, with each of the host websites displaying at least one link associated with a product or service of a third-party merchant, 2) on activation of this link by a website visitor, automatically identifies the host, and 3) instructs an Internet web server of an “out-source provider” to construct and serve to the visitor a new, hybrid web page that merges content associated with the products of the third-party merchant with the stored “visually perceptible elements” from the identified host website. See supra 5.

In more plain language, upon the click of an advertisement for a third-party product displayed on a host’s website, the visitor is no longer transported to the third party’s website. Instead, the patent claims call for an “outsource provider” having a web server which directs the visitor to an automatically-generated hybrid web page that combines visual “look and feel” elements from the host website and product information from the third-party merchant’s website related to the clicked advertisement.5 In this way, rather than instantly *1258losing visitors to the third-party’s website, the host website can instead send its visitors to a web page on the outsource provider’s server that 1) incorporates “look and feel” elements from the host website, and 2) provides visitors with the opportunity to purchase products from ‘the third-party merchant without actually entering that merchant’s website.

The dissent suggests that the “store within a store” concept, such as a warehouse store that contains a kiosk for selling a third-party partner’s cruise vacation packages, is the pre-Internet analog of the '399 patent’s asserted claims. Dissenting Op. 1264. While that concept may have been well-known by the relevant timeframe, that practice did not have to account for the ephemeral nature of an Internet “location” or the near-instantaneous transport between these locations made possible by standard Internet communication protocols, which introduces a problem that does not arise in the “brick and mortar” context. In particular, once a customer enters a physical warehouse store, that customer may encounter a kiosk selling third-party cruise vacation packages. There is, however, no possibility that by walking up to this kiosk, the customer will be suddenly and completely transported outside the warehouse store and relocated to a separate physical venue associated with the third-party — the analog of what ordinarily occurs in “cyberspace” after the simple click of a hyperlink — where that customer could purchase a cruise package without any indication that they were previously browsing the aisles of the warehouse store, and without any need to “return” to the aisles of the store after completing the purchase. It is this challenge of retaining control over the attention of the customer in the context of the Internet that the '399 patent’s claims address.

We caution, however, that not all claims purporting to address Internet-centric challenges are eligible for patent. For example, in our recently-decided Ultramercial opinion, the patentee argued that its claims were “directed to a specific method of advertising and content distribution that was previously unknown and never employed on the Internet before.” 772 F.3d at 1264. But this alone could not render its claims patent-eligible. In particular, we found the claims to merely recite the abstract idea of “offering media content in exchange for viewing an advertisement,” along with “routine additional steps such as updating an activity log, requiring a request from the consumer to view the ad, restrictions on public access, and use of the Internet.” Id. at 1265.

The '399 patent’s claims are different enough in substance from those in Ultramercial because they do not broadly and generically claim “use of the Internet” to perform an abstract business practice (with insignificant added activity). Unlike the claims in Ultmmercial, the claims at issue here specify how interactions with the Internet are manipulated to yield a desired result — a result that overrides the routine and conventional sequence of events ordinarily triggered by the click of a hyperlink. Instead of the computer network operating in its normal, expected manner by sending the website visitor to *1259the third-party website that appears to be connected with the clicked advertisement, the claimed system generates and directs the visitor to the above-described hybrid web page that presents product information from the third-party and visual “look and feel” elements from the host website. When the limitations of the '399 patent’s asserted claims are taken together as an ordered combination, the claims recite an invention that is not merely the routine or conventional use of the Internet.

It is also clear that the claims at issue do not attempt to preempt every application of the idea of increasing sales by making two web pages look the same, or of any other variant suggested by NLG. Rather, they recite a specific way to automate the creation of a composite web page by an “outsource provider” that incorporates elements from multiple sources in order to solve a problem faced by websites on the Internet. As a result, the '399 patent’s claims include “additional features” that ensure the claims are “more than a drafting effort designed to monopolize the [abstract idea].” Alice, 134 S.Ct. at 2357. In short, the claimed solution amounts to an inventive concept for resolving this particular Internet-centric problem, rendering the claims patent-eligible.

In sum, the '399 patent’s claims are unlike the claims in Alice, Ultramercial, buySAFE, Accenture, and Bancorp that were found to be “directed to” little more than an abstract concept. To be sure, the '399 patent’s claims do not recite an invention as technologically complex as an improved, particularized method of digital data compression. But nor do they recite a commonplace business method aimed at processing business information, applying a known business process to the particular technological environment of the Internet, or creating or altering contractual relations using generic computer functions and conventional network operations, such as the claims in Alice, Ultramercial, buySAFE, Accenture, and Bancorp. The claimed system, though used by businesses, is patent-eligible under § 101.6 The district court did not err in denying NLG’s motion for JMOL of invalidity under 35 U.S.C. § 101 as to these claims.

C. Indefiniteness

In its motion for JMOL of invalidity, NLG also sought to invalidate the asserted claims of the '572 and '399 patents on the ground that the terms “look and feel” and “visually perceptible elements” render the claims indefinite because they are impermissibly subjective and fail to notify the public of the bounds of the claimed invention.7 On appeal, NLG contends that the district court erred by denying its motion. We disagree.

Since the '572 patent’s asserted claims are invalid under 35 U.S.C. § 102(a), we need not decide NLG’s indefiniteness challenge to the patent based on the term “look and feel.” We thus focus our analysis on the term “visually perceptible elements” in the '399 patent’s asserted *1260claims. The parties stipulated to a construction of the term as “ ‘look and feel’ elements that can be seen.” J.A. 542. NLG argues that the term “is effectively the same as ‘look and feel description,’ ” and therefore lacks definiteness for the same reasons. Appellant’s Br. 30 n.12.

Indefiniteness is a question of law we review de novo. Wellman, Inc. v. Eastman Chem. Co., 642 F.3d 1355, 1365-66 (Fed.Cir.2011). The definiteness requirement is set forth in 35 U.S.C. § 112 ¶ 2, which states that “[t]he specification shall conclude with one or more claims particularly pointing out and distinctly claiming the subject matter which the applicant regards as his invention.” The definiteness requirement focuses on whether “a patent’s claims, viewed in light of the specification and prosecution history, inform those skilled in the art about the scope of the invention with rea