Makaeff v. Trump University, LLC

ORDER:

GRANTING IN PART AND DENYING IN PART MOTION TO DECERTIFY CLASSES;

GRANTING PLAINTIFFS’ UNOPPOSED EX PARTE APPLICATION FOR CLARIFICATION OF THE COURT’S CLASS CERTIFICATION ORDER

On February 19, 2015, Defendants Trump University LLC and Donald J. Trump filed a Motion for Decertification of Class Action. (EOF No. 380.) On May 15, 2015, Plaintiffs *634filed an Unopposed Ex Parte Application for Clarification of the Court’s Class Certification Order. (ECF No. 410). The Motion for Decertification has been fully briefed. (ECF Nos. 405 & 409.) Defendant’s motion challenges the Plaintiffs’ full-recovery model for damages under Comcast v. Behrend, — U.S. -, 133 S.Ct. 1426, 185 L.Ed.2d 515 (2013). Defendants assert that a full-recovery model is unworkable, unjust and requires decertification. Following careful consideration of the parties’ oral arguments, legal briefings and applicable law, and for the reasons set forth below, the Court hereby DENIES the motion for decertification of the class action on the issue of liability; GRANTS the motion for decertification of the class action on the issue of damages; and GRANTS the application for clarification of the Court’s class certification order.

BACKGROUND

The relevant facts in this case having been included in several prior orders, the Court will not reiterate them in depth here. In short, this is a class action lawsuit on behalf individuals who purchased Trump University, LLC (“TU”) real estate investing seminars, including the three-day fulfillment seminar and the Trump Elite programs. (See ECF No. 298, at 4.) Plaintiffs allege in their Third Amended Complaint that Defendants made material misrepresentations in advertisements, mailings, promotions, and free previews to lead prospective customers to purchase Defendants’ fulfillment and elite programs. (See ECF No. 128.) The named Plaintiffs paid anywhere from $1,495 for a three-day fulfillment seminar up to $35,000 for the “Trump Gold Elite Program.” (Id. ¶ 39.) Plaintiffs allege TU and Donald Trump made the following core misrepresentations: (1) Trump University was an accredited university; (2) students would be taught by real estate experts, professors and mentors hand-selected by Mr. Trump; and (3) students would receive one year of expert support and mentoring. (See ECF No. 298, at 4.)

On February 21, 2014, this Court certified the following class and subclasses:

All persons who purchased a Trump University three-day live “Fulfillment” workshop and/or a “Elite” program (“Live Events”) in California, New York and Florida, and have not received a full refund, divided into the following five subclasses:

(1) a California UCL/CLRA/Misleading Advertisement subclass of purchasers of the Trump University Fulfillment and Elite Seminars who purchased the program in California within the applicable statute of limitations;

(2) a California Financial Elder Abuse subclass of purchasers of the Trump University Fulfillment and Elite Seminars who are over the age of 65 years of age and purchased the program in California within the applicable statute of limitations;

(3) a New York General Business Law § 349 subclass of purchasers of the Trump University Fulfillment and Elite Seminars who purchased the program in New York within the applicable statute of limitations;

(4) a Florida Misleading Advertising Law subclass of purchasers of the Trump University Fulfillment and Elite Seminars who purchased the program in Florida within the applicable statute of limitations; and

(5) a Florida Financial Elder Abuse subclass of purchasers of the Trump University Fulfillment and Elite Seminars who are over the age of 6o years of age and purchased the program in Florida within the applicable statute of limitations.

Excluded from the class are Defendants, their officers and directors, families and legal representatives, heirs, successors, or assigns and any entity in which Defendants have a controlling interest, any Judge assigned to this case and their immediate families.

(ECF No. 298 at 35-36.)1 The Court appointed Tarla Makaeff, Sonny Low, J.R. Everett and John Brown as class representa*635tives and appointed Robbins Geller Rudman & Dowd LLP and Zeldes Haeggquist & Eek, as class counsel. (Id. at 36.)

LEGAL STANDARD

“An order that grants or denies class certification may be altered or amended before final judgment.” Fed.R.Civ.P. 23(c)(1)(C); Rodriguez v. West Publ’g Corp., 563 F.3d 948, 966 (9th Cir.2009) (“A district court may decertify a class at any time”). In deciding whether to decertify a class, a court may consider “subsequent developments in the litigation.” Gen. Tel Co. of S.W. v. Falcon, 457 U.S. 147, 160, 102 S.Ct. 2364, 72 L.Ed.2d 740 (1982). However, “actual, not presumed, conformance with Rule 23(a) remains ... indispensable.” Id.

DISCUSSION

A. Standard of Proof

The standard is the same for class decertification as it is with class certification: a district court must be satisfied that the requirements of Rules 23(a) and (b) are met to allow plaintiffs to maintain the action on a representative basis. Marlo v. United Parcel Serv., Inc., 639 F.3d 942, 947 (9th Cir. 2011); see also O’Connor v. Boeing N. Am., Inc., 197 F.R.D. 404, 410 (C.D.Cal.2000) (in evaluating whether to decertify the class, the court applies the same standard used in deciding whether to certify the class in the first place). A motion to decertify a class is not governed by the standard applied to motions for reconsideration. Ballard v. Equifax Check Serv., Inc., 186 F.R.D. 589, 593 n. 6 (E.D.Cal.1999) (“Because the court has the power to alter or amend the previous class certification order under Rule 23(c)(1), the court need not consider whether ‘reconsideration’ is also warranted under Fed.R.Civ.P. 60(b) or [local rules governing reconsideration].”). In deciding whether to decertify, the Court will consider “subsequent developments in the litigation,” Gen. Tel Co. of Southwest v. Falcon, 457 U.S. 147, 160, 102 S.Ct. 2364, 72 L.Ed.2d 740 (1982), and “the nature and range of proof necessary to establish the class-wide allegations,” Marlo v. UPS, 251 F.R.D. 476, 479 (C.D.Cal.2008).

Given the subsequent developments in this litigation and applicable law, the Court finds it appropriate to consider whether Plaintiffs’ full-recovery (also referred to as “full-refund”) measure of damages may be applied in the instant case.

B. Compliance with Comcast

In their trial plan, Plaintiffs proposed a total, single monetary sum based on a full-recovery theory of damages (i.e., the amount Plaintiffs and other class members paid, plus interest). (EOF No 122-7, at 1.) In its order approving class certification, the Court found that Plaintiffs proposed full-recovery model did not “defeat predominance or render the case unmanageable.” (EOF No. 298, at 27.) Following the filing of Defendants’ opposition to the motion for class certification, the U.S. Supreme Court decided Comcast v. Behrend, — U.S. -, 133 S.Ct. 1426, 185 L.Ed.2d 515 (2013). In Comcast’s terms: “The first step in a damages study is the translation of the legal theory of the harmful event into an analysis of the economic impact of that event.” Comcast, 133 S.Ct. at 1435 (quoting Federal Judicial Center, Reference Manual on Scientific Evidence 432 (3d ed.2011)). Defendants argue that Plaintiffs’ damages theory is flawed as a matter of law because it fails to satisfy the standard set forth in Com-cast.

In Comcast, the plaintiffs alleged four antitrust violations against the provider of cable television services. Comcast, 133 S.Ct. at 1430-31. The plaintiffs’ damages expert had devised a method for calculating what the competitive prices would have been but for the four antitrust violations so that damages could be calculated by comparing that baseline to the actual charges incurred. Id. at 1434. However, when the district court certified only one of the antitrust violations for class treatment, the plaintiffs did not revise their damages calculation. Id. The district and appellate courts found no error with the plaintiffs’ failure to tie each antitrust theory to a specific damages calculation. Id. As the appellate court explained, because the plaintiffs had “‘provided a method to measure and quantify damages on a classwide basis,’ [] it [was] unnecessary to decide “whether *636the methodology [was] a just and reasonable inference or speculative.’ ” Id. (quoting Behrend v. Comcast Corp., 655 F.3d 182, 206 (3rd Cir.2011)). The Supreme Court disagreed, concluding that “[u]nder that logic, at the class-certification stage any method of measurement is acceptable so long as it can be applied classwide, no matter how arbitrary the measurements may be. Such a proposition would reduce Rule 23(b)(3)’s predominance requirement to a nullity.” Id. The Court concluded that the district court must conduct a “rigorous analysis” to ensure that the plaintiffs’ damages case is consistent with its liability case. Id. at 1433 (quoting Wal-Mart Stores, Inc. v. Dukes, 564 U.S. 338, 131 S.Ct. 2541, 2551-52,180 L.Ed.2d 374 (2011) (internal quotation marks omitted)).

In the aftermath of Comcast, a number of California district court decisions have rejected the full-recovery model in product mis-branding cases. See In re POM Wonderful, LLC, No. ML 10-02199 DDP (Rzx), 2014 WL 1225184, at *1 (C.D.Cal. Mar. 25, 2014); Werdebaugh v. Blue Diamond Growers, No. 12-CV-02724 LHK, 2014 WL 7148923, at *8 (N.D.Cal. Dec. 15, 2014); Caldera v. The J.M. Smucker Co., 2014 WL 1477400, at *4 (C.D.Cal. April 15, 2014). Armed with these cases, Defendants assert that a full-recovery model is unworkable, unjust and requires decertification. (EOF No. 380-1, at 6.)

Here, Defendants argue that Plaintiffs’ full-refund damages model does not comport with the substantive law governing their claims. (EOF No. 380-1, at 2.) Specifically, they take issue with the full-refund model’s failure to provide any offset for any value received by the TU student. (Id. at 3.) Plaintiffs counter that what Defendants provided was worthless, and thus the full-refund theory is consistent with their theory of liability — namely, that the “student-victims got none of what they paid for: not Trump, not his ‘secrets,’ not his ‘hand-picked’ professors, not a yearlong mentorships with a Trump ‘certified’ expert, and certainly not anything approaching a university.” (EOF No. 405, at 7.) (emphasis in original). For this reason, Plaintiffs contend that their damages theory is in keeping with Comcast. (Id.)

1. The California Claims

a. General Principles

The California Unfair Competition Law (“UCL”), California False' Advertising Law (“FAL”), and California Consumer Legal Remedies Act (“CLRA”) all authorize courts to award restitution, and the standards are the same under all three statutes.2 See Cal. Bus. & Prof.Code §§ 17203, 17535; Cal. Civ.Code § 1780(a)(3); In re Vioxx Class Cases, 180 Cal.App.4th 116, 103 Cal.Rptr.3d 83, 96 n. 15 (2009); Colgan v. Leatherman Tool Grp., 135 Cal.App.4th 663, 38 Cal.Rptr.3d 36, 58 & n. 22 (2006). “The word ‘restitution’ means the return of money or other property obtained through an improper means to the person from whom the property was taken.” Clark v. Superior Court, 50 Cal.4th 605, 112 Cal.Rptr.3d 876, 235 P.3d 171, 176 (2010). Restitutionary relief is an equitable remedy, and its purpose is “to restore the status quo by returning to the plaintiff funds in which he or she has an ownership interest.” Korea Supply Co. v. Lockheed Martin Corp., 29 Cal.4th 1134, 131 CaI.Rptr.2d 29, 63 P.3d 937, 947 (2003).

Defendants assert that “[t]he proper measure of restitution is the ‘difference between what the plaintiff paid and the value of what the plaintiff received.’ ” (EOF No. 380-1 at 3 (quoting In re Vioxx Class Cases, 180 Cal.App.4th 116, 131, 103 Cal.Rptr.3d 83 (2009))). Under this standard, Defendants contend that any calculation of restitutionary damages must include a deduction for any benefits or “value” the class members received from their TU courses. Id. at 4. In support of their position, Defendants quote deposition testimony from class members who expressed some satisfaction with the TU programs and felt they learned valuable information in the classes. Id. at 7-9.

Plaintiffs counter that the goal of restitution is to return the victims to the position they were in before the violation occurred. (EOF No. 405 at 8-9.) Plaintiffs assert that *637unlike Vioxx, they have not placed valuation at issue and, instead, claim the Trump University education was worthless. Cf. In re Steroid Hormone Prod. Cases, 181 Cal. App.4th 145, 104 Cal.Rptr.3d 329, 341 (2010) (Vioxx did not apply where plaintiff did not put valuation at issue when he alleged that he bought product that was illegal to sell). Plaintiffs argue that only a full refund will return the students to the position they were in before the violation occurred because what they paid for was Trump and what they received was nothing of what was promised. (ECF No. 405 at 7-23.)

The Court finds that Defendants’ interpretation of Vioxx is overly restrictive. In Vioxx, on which Defendants rely, the plaintiffs put valuation at issue by alleging that due to the alleged misrepresentations they paid more for a medication that it was worth. Consequently, the court held that “[t]he difference between what the plaintiff paid and the value of what the plaintiff received is a proper measure of restitution.” Vioxx, 103 Cal.Rptr.3d at 96 (emphasis added); see also Astiana v. Ben & Jerry’s Homemade, Inc., No. 10-cv-4387-PJH, 2014 WL 60097, at *12 (N.D.Cal.2014) (“One method of quantifying the amount of restitution to be awarded is computing the effect of unlawful conduct on the market price of a product purchased by the class.” (emphasis added)). If this measure will not effectively return the plaintiff to the status quo, the court may exercise its broad discretion to craft a restitutionary remedy that will. See Colgan, 38 Cal.Rptr.3d at 59.

Here, Plaintiffs’ theory of liability is premised on the core misrepresentations of Trump University being a university whose students would learn Donald Trump’s unique secrets to success. Plaintiff asserts that absent Donald Trump’s secrets, the “university” education was worthless. (ECF. No. 405 at 15.) Plaintiffs’ damage model seeks full recovery of all funds paid for the alleged worthless program. According to Plaintiffs, only a full-refund will return them to the position that they were in before being ensnared in Defendants’ scam. Id. at 17. In theory, the damages model measures restitutionary damages attributable to their theory. In addition, the damages are capable of being measured on a classwide basis. However, Comcast rejected the logic that “at the class-certification stage any method of measurement is acceptable so long as it can be applied classwide, no matter how arbitrary the measurements may be.” 133 S.Ct. at 1433. As a result, the question posed here is whether a full-refund model of restitutionary damages is unacceptable as an arbitrary measurement.

b. Consumer Cases Approving Full-Refunds

Defendants rely on cases involving food and tangible items to argue that the full-refund model is unacceptable. Plaintiffs rely on eases involving illegal and ineffective medications to support their full-refund model. However, the Court finds that both of these sets of cases provide only limited support in the instant case, for reasons discussed below in sections c. and d.

The Court finds that claims filed under the FTC Act are most analogous to the instant case. Plaintiffs rely on FTC v. Figgie Int’l, Inc., 994 F.2d 595 (9th Cir.1993) (per curiam) to support a full-refund model. Figgie was brought by the FTC under the FTC Act, 15 U.S.C. § 57b. While it does not purport to interpret California law, both the FTC Act and California law on restitution provide for the “return of property” resulting from unfair or deceptive acts. Clark v. Superior Court, 112 Cal.Rptr.3d 876, 235 P.3d at 176; 15 U.S.C. § 57b(b).3 In addition, the Figgie court analyzed the full-refund under general restitutionary principles. 994 F.2d at 606-607.

In Figgie, the Federal Trade Commission sought consumer redress for Figgie’s dishonest and fraudulent practices in selling heat detectors. The trial court awarded the con*638sumers a full-refund for redress even though the FTC had previously found that the heat detectors had some value. The defendant challenged the full-refund award and the denial of an offset equal to the value of the heat detectors. Id. at 606. The Ninth Circuit upheld the full-recovery award because the injury the restitution sought to redress was “the amount consumers spent on the heat detectors that would not have been spent absent Figgie’s dishonest practices.” Id. The court explained its reasoning by analogizing to a counterfeit diamond ease:

To understand why, we return to the hypothetical dishonest rhinestone merchant. Customers who purchased rhinestones sold as diamonds should have the opportunity to get all of their money back. We would not limit their recovery to the difference between what they paid and a fair price for rhinestones. The seller’s misrepresentations tainted the customers’ purchasing decisions. If they had been told the truth, perhaps they would not have bought rhinestones at all or only some. The district court implied this notion of a tainted purchasing decision with its qualification “given the misrepresentations recommended by Figgie and made by distributors to consumers.” The fraud in the selling, not the value of the thing sold, is what entitles consumers in this case to full refunds or to refunds for each detector that is not useful to them.

Id.

As in Figgie, Plaintiffs assert the fraud was in the selling by TU, not in the value of the thing sold. That is, students paid for TU programs because they believed the misleading representations that Trump had handpicked the instructors and would share his secrets to his success. Cf. United States v. Kennedy, 726 F.3d 968, 974 (7th Cir.2013) (full-recovery of what was paid for victim who received counterfeit art that possessed intrinsic beauty and value). According to Plaintiffs, the issue is not the value or appeal of the classes they did not sign up for (i.e., the rhinestones) — the issue is that they did not receive what they thought they were buying (i.e., the diamonds).

Defendants argue that Figgie is distinguishable because the consumers were eligible for a full refund only if they returned their heat detectors, whereas TU students cannot return the knowledge and experience they obtained at TU. (EOF No. 409, at 8.) Allowing them to retain this knowledge and obtain a full refund would be an undue windfall in Defendants’ view. (EOF No. 409, at 9-10.) However, in approving full-refunds, the Figgie court did not condition it upon a return of the heat detectors. Instead, the court focused on the fraud in the selling, not the value of the product, in upholding full refunds.

Similarly, FTC v. Ivy Capital, Inc., No. 2:11-CV-283 JCM (GWF), 2013 WL 1224613 (D.Nev.2013), supports Plaintiffs’ position. Ivy Capital involved deceptive marketing of a business coaching program designed to help students develop on-line businesses. Among the deceptive practices were misrepresentations as to the quality of the coaches and what the coaches could provide. The Ivy Capital court permitted full-recovery and held that where consumers suffer economic injury resulting from the defendants’ violations of the FTC Act, equity required monetary relief in the full amount lost by consumers. Id. at *17 (citing FTC v. Stefanchik, 559 F.3d 924, 931 (9th Cir.2009)).

Thus, the Court finds that Plaintiffs’ proposed method of calculating restitutionary damages is not an arbitrary measurement and is consistent with the Plaintiffs’ theory of liability. The method provides a baseline for the “return of money obtained through an improper means to the person from whom the property was taken” Clark v. Superior Court, 50 Cal.4th 605, 112 Cal.Rptr.3d 876, 235 P.3d 171,176 (2010), and aims “to restore the status quo by returning to the plaintiff funds in which he or she has an ownership interest.” Korea Supply Co. v. Lockheed Martin Corp., 131 Cal.Rptr.2d 29, 63 P.3d at 947.

c. Defendants’ Analogies to Food and Intangible Items Cases

As noted, a number of cases cited by Defendants have addressed whether a full-refund model is plausible in the context of products such as food and tangible items. *639For example, in In re POM Wonderful, LLC, 2014 WL 1225184, at *1, the plaintiffs contended that POMWonderful LLC (“POM”) falsely and misleadingly advertised its juices as having various scientifically proven health benefits. (See ECF No. 380-1, at 4-9; ECF No. 409, at 10-11.) In decertifying the class, the court concluded that a full-refund model failed to account for other value consumers received from POM juices, including hydration, vitamins, flavor, energy, or anything else of value. POM Wonderful, 2014 WL 1225184, at *3 & n. 2.

Plaintiffs respond that whereas the juice in POM Wonderful was, in fact, 100% pomegranate juice (even if it lacked the additional claimed health benefits), the experiences Plaintiffs received in this ease did not include any of the core elements (an accredited university, instructors hand-picked by Trump, one year of expert support and mentoring) they purchased. (See ECF No. 405 at 18.)

Meanwhile, in Werdebaugh v. Blue Diamond Growers, 2014 WL 2191901, 2014 U.S. Dist. LEXIS 71575, another case Defendants cite, Plaintiffs alleged the maker of almond milk products misleadingly listed the sweetener “not as ‘sugar,’ ... but as ‘evaporated cane juice,’ ” and said the products were “All Natural,” despite containing some trace amounts of potassium citrate. See id. at *1, *2, 2014 U.S. Dist. LEXIS 71575 at *3, *7. Plaintiffs respond that there were no allegations that plaintiffs were deprived of the essence of what they were promised (i.e., almond milk); that the alleged imperfection rendered the almond milk worthless; or that there was no comparable product. (ECF No. 405 at 19.)

The Court finds that the food misbranding cases are distinguishable. Food cases involve a tangible product obtained for sustenance. Cf. Allen v. Hyland’s Inc., 300 F.R.D. 643, 671 n. 25 (C.D.Cal.2014) (food products are readily distinguishable because they have some inherent nutritional value, and thus, are not worthless). Moreover, there is no question that food products have intrinsic value even when stripped of some advertised quality such as being “all natural.” On the other hand, TU essentially marketed intellectual property based upon the singular experiences of Donald Trump. While the food products may have been missing a particular premium quality, Plaintiffs contend that TU was missing its reason for existing, i.e., Donald Trump’s knowledge and experience. According to Plaintiffs, TU’s promotional and Live Event materials focused on learning Trump’s real estate techniques from a university with which he was integrally involved, not a generic, no-name real estate education course such as “learn creative financing” or “lease wholesaling classes.” In fact, students allegedly received none of the advertised benefits of TU — instead of being educated on Trump’s real estate secrets and techniques from his closest advisors, plaintiffs received generic sales pitches. (ECF No. 405 at 13.)

The Defendants also rely on the holding in Colgan, 38 Cal.Rptr.3d at 58 & n. 22 (Cal.Ct. App.2006) where Plaintiffs sought restitution from a manufacturer of tools that were misrepresented to be “Made in U.S.A.” At trial, Plaintiffs offered two damages models based upon recovery of retail prices paid and gross profits realized. After trial, the trial court found it would be “inequitable” to return to consumers the entire purchase price paid for the tools or the entire gross profit Leather-man received from the tools because, “although the purchasers did not receive entirely what they bargained for, which was a tool made in the USA, Plaintiffs and these Class members did benefit from the quality, usefulness, and safety of these multi-purpose tools.” Id. at 44. Colgan is distinguishable in that it involved a tangible product and a determination following trial. While the trier of fact in this case may ultimately conclude that the TU programs possessed value, the Court merely finds that Plaintiffs theory that they did not receive any of what they bargained for is plausible.

d. Plaintiffs’ Analogies to Illegal Substance and Ineffective Medication Cases

First, to support a full-refund theory, Plaintiffs rely on In re Steroid Hormone Prod. Cases, 181 Cal.App.4th 145, 104 Cal.Rptr.3d 329 (2010), where the court upheld a full-refund model of recovery in a supplemenf/drug case. In In re Steroid, the defen*640dant sold a banned and illegal substance without a prescription. The court approved a full-refund to customers finding that to permit an offset in such a case would legitimatize the illegal sale. Ortega v. Natural Balance, Inc., 300 F.R.D. 422, 430 (C.D.Cal. 2014) (full-refund model was sufficient where dietary supplement “was valueless because it provided none of the advertised benefits and was illegal”).

In the present case, Plaintiffs asserts that TU was illegal based upon evidence that in 2005, the New York State Education Department (“NYSED”) wrote to Trump personally and warned him it was illegal to: (i) call his business a “university,” as it was unqualified to do so; and (ii) operate without a license. Afterwards, in October 2014, a New York state court reportedly determined that Trump was operating TU without a license. See Matter of People of the State of N.Y. v. Trump Entrepreneur Initiative LLC, No. 451463/13, 2014 WL 5241483, at *11-12, 2014 N.Y. Misc. LEXIS 4533, at *26-*27 (N.Y.Sup.Ct. Oct. 8, 2014). There is no suggestion that it was illegal for TU to call itself a university or to operate without a license in California. Accordingly, the Court finds that the reasoning of Ortega does not apply to the California and Florida causes of action where TU was not illegally operated in California or Florida based upon its claim of being a university.

Second, Plaintiffs argue that California federal courts have also approved a full-refund in cases involving drugs that were ineffective. Allen v. Hyland’s Inc., 300 F.R.D. at 671 n. 25 (where homeopathic drugs marketed as remedies for various ailments but were completely ineffective, a full-refund model was appropriate). In Hyland, Plaintiffs sought full restitution claiming that the products they paid for were worthless because they did not provide any of the advertised benefits, and that any incidental benefits were the product of a “placebo effect.” 300 F.R.D. at 671.

Plaintiffs claim the TU program was worthless because they were not provided with the advertised benefits of Donald Trump’s experience and any incidental benefits amount to a “placebo effect.” A number of class members have testified to being satisfied with their TU investment and to having obtained some value from their education, despite the alleged absence of the promised Trump benefits. (ECF No. 380-1 at 6-9; ECF No. 409 at 8-9.) Plaintiffs assert that statements of such satisfaction represent a placebo effect.4 In addition, Plaintiffs argue that like the placebo effect identified in Allen, to the extent a handful of students (e.g., Meena Mohan) may have made some money in real estate, any such “benefit” was simply the by-product of pushing people into the real estate sphere at the height of the housing market crisis when foreclosures were at an all time high, and not due to any “inherent value” actually provided byTU.

The Court finds that cases addressing the “placebo effect” of medications provide limited support in cases involving promised educational experiences. While the “placebo effect” involves a subjective response to an inert substance, it is easier to establish the actual ineffectiveness of a drug than a real estate program.

e. Conclusion

Under Comcast, the Court finds that Plaintiffs’ proposed method of calculating restitu-tionary damages is not an arbitrary measurement and is consistent with the Plaintiffs’ theory of liability. However, Wal-Mart also requires that a defendant is allowed to litigate its statutory defenses to individual claims. Wal-Mart, 131 S.Ct. at 2561. This issue is addressed below in section 3.

2. The Florida and New York Claims

Unlike the restitutionary remedy available in California, which focuses on what *641is required to return the plaintiff to the status quo before the misrepresentation was made, the Florida Misleading Advertising Law, the Florida Deceptive and Unfair Trade Practices Act (“FDUTPA”) and the New York deceptive practices statute provide for recovery of actual damages. See Fla. Stat. Ann. § 817.41(6) (West, Westlaw through 1st Reg. Sess.) (“Any person prevailing in a civil action for violation of this section shall be awarded costs, including reasonable attorney's fees, and may be awarded punitive damages in addition to actual damages proven.”); Fla. Stat. Ann. § 501.211(2) (West, Westlaw through 2015 1st. Reg. Sess.) (“In any action brought by a person who has suffered a loss as a result of a violation of this part, such person may recover actual damages, plus attorney’s fees and court costs____”); N.Y. Gen. Bus. Law § 349(h) (McKinney, Westlaw through L.2015) (“[A]ny person who has been injured by reason of any violation of this section may bring an action in his own name to enjoin such unlawful act or practice, an action to recover his actual damages or fifty dollars, whichever is greater, or both such actions. The court may, in its discretion, increase the award of damages to an amount not to exceed three times the actual damages up to one thousand dollars, if the court finds the defendant willfully or knowingly violated this section. The court may award reasonable attorneys’ fees to a prevailing plaintiff.”). In so doing, the statutes clearly put valuation of the good or service at issue. For instance, in a FDUTPA action, Florida law holds that:

[T]he measure of actual damages is the difference in the market value of the product or service in the condition in which it was delivered and its market value in the condition in which it should have been delivered according to the contract of the parties. A notable exception to the rule may exist when the product is rendered valueless as a result of the defect-then the purchase price is the appropriate measure of actual damages.

H &J Paving of Florida, Inc. v. Nextel, Inc., 849 So.2d 1099, 1101 (Fla.Dist.Ct.App.2003) (quoting Rollins, Inc. v. Heller, 454 So.2d 580, 585 (Fla.Dist.Ct.App.1984)); see also Foster v. Chattem, Inc., No. 6:14-CV-346-ORL-37, 2014 WL 3687129, at *2 (M.D.Fla. July 24, 2014) (claim that product that falsely promised to rebuild enamel was valueless due to misbranding was plausible).

Likewise, New York law holds that “[w]ith respect to injury, it is well-settled that a consumer is not entitled to a refund of the price of a good or service whose purchase was allegedly procured through deception under Sections 349 and 350 of the New York General Business Law.” Dash v. Seagate Tech. (U.S.) Holdings, Inc., 27 F.Supp.3d 357, 361-62 (E.D.N.Y.2014). “The rationale for this is that ‘deceived consumers may nevertheless receive — and retain the benefits of — something of value, even if it is not precisely what they believed they were buying.’” Id. (citations omitted). “A plaintiff under section 349 must prove three elements: first, that the challenged act or practice was consumer-oriented; second, that it was misleading in a material way; and third, that the plaintiff suffered injury as a result of the deceptive act.” Stutman v. Chem. Bank, 95 N.Y.2d 24, 29, 709 N.Y.S.2d 892, 731 N.E.2d 608 (2000) (citations omitted); accord Maurizio v. Goldsmith,